Advertising, Public relations, Marketing and Consumer Behavior
- ACT Theory of Communication
- Agenda Setting Theory
- AIDA Model
- Attribution Theory
- Cognitive Dissonance Theory
- Contextual Design
- Domestication
- Lasswell’s model
- Social Marketing Theory
Business Communication
- Agency Letter
- Appointment Enquiry Letter
- Are enquiry letters ‘good-news’ letters or not?
- Banking Correspondence
- Circular Letters
- Clarity/Clearness for effective business Communication
- Classification of Letters
- Collection Letter
- Complaint Letter
- Completeness for effective business Communication
- Conciseness / Brevity for effective business Communication
- Concreteness for effective business Communication
- Consideration/’You-attitude’ for effective business Communication
- Coordinated Management of Meaning
- Correctness / Accuracy for effective business Communication
- Courtesy for effective business Communication
- Credit Enquiry Letter
- Different kinds of enquiry letters
- Features of Business Communication
- Formal and Informal letters
- Functions of a Business letter
- Good news letters and Bad news letters
- Goodwill Letters (Public Relation Letters)
- Guidelines for Business Communication
- Guidelines for successful oral communication
- Import-Export Correspondence
- Importance of Communication to Organisations or Importance of Business Communication
- Importance of Planning in Business communication
- Important features of an enquiry letter
- Insurance Correspondence
- Kinds of Business Letter Based on Content
- Kinds (Types) of Communication employed by Business Organisations
- Letter of Enquiry
- Management by objectives (Drucker)
- Need for a Business Letter
- Oral communication in Business situations
- Order Letters
- Organizational Control Theory
- Replies to Enquiries
- Reply to Complaints / Adjustments
- Response to an order
- Sales Letters
- Social Marketing Theory
- Objectives of Business communication
- The 7Cs for effective business Communication
- What is an enquiry letter ?
- what is letter writing?
- When is an enquiry letter written or sent?
Communication / General
- Body Language
- Communication loop / The process of communication
- Creativity in Groups
- Definitions of Communication
- Effective Communication
- Effective Listening Skills
- Ethnography of Communication
- Forms of Communication
- Haptic Communication
- Importance of Communication to Individuals
- Non-Verbal Communication
- Patterns of Communication
- Second Language Acquisition Theory
- Social Darwinism
- Types of Communication
- what is communication?
- Why do we communicate?
Communication Barriers
- Barriers caused by varying perceptions of reality
- Barriers to Communication
- Barriers to effective communication
- Barriers to written communication
- Body language as a barrier to effective oral communication
- Cultural Barriers of Communication
- Importance of Communication
- Medium of Communication – Wrong choice as a barrier
- Mis communication
- Physical/Environmental Barriers
- Psychological/attitudinal barriers
- Semantic Barriers
Communication in Practice
- How to Overcome Cross Cultural Communication Barriers
- Improving Problem Solving Skills
- Interpersonal Communication Skills in Workplace
- Manager Communication Skills
Communication Models
- Aristotle’s Communication Model
- BERLO’S SMCR MODEL OF COMMUNICATION
- De Fleur Model of Communication
- Duck’s Relationship Filtering Model
- Elaboration Likelihood Model
- Fisher’s Model – Small Group Communication
- GateKeeping Theory
- Gerbner’s General Model
- Helical Model of Communication
- Knapp’s Relationship Model
- Lasswell’s model
- Mental Model
- OSGOOD- SCHRAMM MODEL OF COMMUNICATION
- Poole’s Model – Small Group Communication
- Propaganda Model
- Riley & Riley Model of Communication
- Shannon and Weaver Model of Communication
- SMCR MODEL
- The Johari Window Model
- The Newcomb’s Model
- Westley and MacLean’s Model of Communication
Cultural Communication
- ACT Theory of Communication
- Communication Accommodation Theory
- Cross Cultural Communication
- Cultivation Theory
- Cultural Identity Theory
- Face-Negotiation Theory
- Knowledge Gap Theory
- Media Dependency Theory
- MEDIUM THEORY
- Modernisation Theory
- Modernism
- Muted Group Theory
- Postmodernism
- Sociocultural Theory
- The Spiral of Silence Theory
- Victorianism
Development Communication
Group Communication
- Aristotle’s Communication Model
- CONTAGION THEORY
- Creativity in Groups
- Fisher’s Model – Small Group Communication
- Groupthink
- Muted Group Theory
- Poole’s Model – Small Group Communication
- Riley & Riley Model of Communication
- SOCIAL IDENTITY THEORY
- The Johari Window Model
- Tubb’s Theory- Small Group Communication
Intercultural Communication
Interpersonal Communication
- AIDA Model
- Argumentation Theory
- Attachment Theory
- Attribution Theory
- BERLO’S SMCR MODEL OF COMMUNICATION
- CLASSICAL RHETORICAL THEORY
- Cognitive Dissonance Theory
- CONTAGION THEORY
- Conversation Theory
- Coordinated Management of Meaning
- De Fleur Model of Communication
- Face-Negotiation Theory
- Haptic Communication
- I and Thou
- Identity Management Theory
- Interpersonal Communication
- Interpretative and Interaction Theory of Interpersonal Communication
- Knapp’s Relationship Model
- Language Expectancy Theory
- OSGOOD- SCHRAMM MODEL OF COMMUNICATION
- Relational Dialectics Theory
- Shannon and Weaver Model of Communication
- SMCR MODEL
- SOCIAL IDENTITY THEORY
- Westley and MacLean’s Model of Communication
Mass Communication
- Agenda Setting Theory
- Aristotle’s Communication Model
- Authoritarian Theory
- Catharsis Theory of Mass Communication
- De Fleur Model of Communication
- Entertainment Education
- Functions of Mass Communication
- GateKeeping Theory
- Gerbner’s General Model
- Knowledge Gap Theory
- Lasswell’s model
- Libertarian Theory
- Limited Effects Theory
- MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
- Meaning Theory of Media Portrayal
- Media Democracy
- Media Dependency Theory
- Media Malaise Theory
- Media Richness Theory
- MEDIUM THEORY
- Mood Management Theory
- Normative Theory – Four Theories of the Press
- PLAY THEORY
- Reception Theory
- Riley & Riley Model of Communication
- Social Responsibility Theory
- Soviet Media Theory
- Technological Determinism
- The Spiral of Silence Theory
- Two Step Flow Theory
- uses and gratification theory
- Westley and MacLean’s Model of Communication
Organisational Communication
- ACT Theory of Communication
- Contingency Theory
- Creativity in Groups
- Great Man Theory
- Groupthink
- Hawthorne Effect
- LEADERSHIP STYLES
- Management by objectives (Drucker)
- Organisational Information Theory
- Servant Leadership
- System Theory
- Theory X and Theory Y
- Theory Z
- Transactional Leadership Theory
- Transformational Leadership Theory
- Two Factor Theory of Motivation
Political Communication
- Agenda Setting Theory
- Authoritarian Theory
- Democratic Peace Theory
- Libertarian Theory
- Media Malaise Theory
- Normative Theory – Four Theories of the Press
- Propaganda Model
- Social Darwinism
- Social Responsibility Theory
- Soviet Media Theory
Psychology, Behavioral And Social Science
- ACT Theory of Communication
- Adult Learning Theory
- AIDA Model
- Alphabet Effect Theory
- Argumentation Theory
- Arousal Theory
- Attachment Theory
- Attribution Theory
- CLASSICAL RHETORICAL THEORY
- Cognitive Development Theory
- Cognitive Dissonance Theory
- Communication Accommodation Theory
- Computer Mediated Communication
- Constructivism
- CONTAGION THEORY
- Control Theory
- Conversation Analysis
- Conversation Theory
- Critical Race Theory
- Cultivation Theory
- Displacement Effect Theory
- Dramaturgy
- Drive Theory
- Duck’s Relationship Filtering Model
- Elaboration Likelihood Model
- Expectancy Violation Theory
- Fisher’s Model – Small Group Communication
- Framing
- GateKeeping Theory
- Gender and Media
- Great Man Theory
- Grounded Theory
- Groupthink
- Health Belief Model
- Hermeneutics
- Inoculation Theory
- Intersectionality
- Knapp’s Relationship Model
- Knowledge Gap Theory
- Language Expectancy Theory
- Limited Effects Theory
- MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
- Marxist Theory of Alienation
- Maslow’s Hierarchy of Needs
- Mental Model
- Modelling Theory
- Modernisation Theory
- Modernism
- Mood Management Theory
- Muted Group Theory
- Organisational Information Theory
- Peirce Model
- Positive Psychology
- Postmodernism
- Priming
- Protection Motivation Theory
- Psychoanalytic Theory Of Communication
- Reception Theory
- Regulatory Focus Theory
- Relational Frame Theory
- Rorschach Experiments
- Self-Efficacy Theory
- Social Facilitation
- Social Support
- Sociocultural Theory
- SYMBOLIC INTERACTIONISM THEORY
- The Big Five Factor Model
- The Bystander Effect
- The Meaning of Meaning Model
- The Narrative Paradigm
- The Spiral of Silence Theory
- The Standpoint Theory
- Theory of Digital Divide
- THEORY OF REASONED ACTION
- Trait Theory / Dispositional Theory
- Two Step Flow Theory
- uses and gratification theory
- Victorianism
good stuff. any suggestion on a theory that I can use on The impact of new media on Traditional media.
Try Henry Jenkins on Convergence Culture (where old and new media collide)
goodwork
HI, i would like to ask is Film adaptation theory is a theory ? or any suggestion theory for using on adaptation novel to film research paper
Can kow the appororiat theory to be apllied and use on textual anylsis or or theory of meaning or implicatur?
Can you recommend a theory about advertising and brand recall?
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Hi! Can you suggest a theory where i could anchor may study about perception on customers and cultural awareness of frontline employees?
Can I get help on the Kenya’s big four agenda?
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I am currently writing a thesis on social commentary art and artist. Any ideas on a theory I could base it on or integrate with?
Pls any theories i can use for how culture affects communication?
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any theories I can use on effects of increased retirement age in the labor market
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Any book which describes all these theories. By the way, this website is amazing.
Please I need help with this question.. Discuss communication theories as signs and interpretation… Kindly help me with steps on how to attempt the question
any ideas for theories that help explain dog whistle politics?
Great work guys, but perhaps can i get theories that have to do with social media in conflict reporting. Thanks.
Any suggestion on what theory to use when doing a research about school head interpersonal communication skills and teacher job satisfaction. Response greatly appreciated.
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Hi, very helpful information. Can anyone recommend a theory relating to social action social media. Specifically using social media to call to action and why this works? Thank you!
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I am currently writing a thesis on the influence of change in corporate visual identity on customers perception of the brand. Kindly advise on the theories I can use.
Can someone help me or give me a theory about folk dances are being modernized or somehow change in order for it to harmonize in modern time. Thank you
Please, I’m writing on communication theories that is best for effective Agricultural communication. Any idea? Help a sister
Help me this.
State three theories and three approaches used to explain the concept of communication.
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please i’m currently working on indigenous language use in advertising campaigns, please recommend i theories for my work.
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Any suggestion on a theory that I can use on “How online friendship boosts small business on Instagram”,
I wonder, why there isn’t SOCIAL EXCHANGE THEORY in Interpersonal communication??
any suggestion theory for health issues emerging from online class to the student
pls badly need help
What is an appropriate communication theory for the Apollo 11 crew? Any ideas?
Can someone help me choose a theory or suggest of any kind for “the emergence of wet markets during the Covid-19 pandemic”
Hi.. I am writing a thesis on industry based English communication. What theory should I use? Thanks.
please add Mass Entertainment Theory
Most posts are asking for their homework to be done for them.
The theories are so many and elaborate. Wish to know which factors were considered for their classifications under the different groups. Good piece of work done there.
I have an assignment to classify the Mass Communication theories under Testing, Modification, Reformation and Revision.
Is there a theory that you can recommend that is about online learning and face-to-face communication?
Please I need a theory that goes with Precision journalism and Ict
Hi everybody! I am writing a thesis for customer retention management and how digitalization changed the marketing communication in B2B. Does anybody have any idea in which model could I based on? Αny model which combine marketing communication and digitalization would be suitable.
please can someone help me with a theory on multimodal communication? thanks
Please can I get something on social network theory