Communication is an activity dependent on the flexible nature of the participants. Unfortunately the world is made naughty with rigid, inflexible and prejudiced attitudes. We will send or receive a message and react / respond to it only if we feel that the person who communicates has credibility. Our reaction and response depend on our attitude to the source of information. The sender should consider the receiver’s view point as the receiver should over come his bias against the sender to overcome attitudinal barriers. The information / message should be favourable to the receiver to respond / react to it. Even bad news / unfavourable information could be communicated to the receiver without causing shock or heartburn. Communication exercise is affected by the values opinions and attitudes of the sender and the receiver in a given context. The reaction / response to an unfavourable information / truncated message from a source lacking credibility will always fall short of the expectation and fail to provide the necessary feedback to the sender.