Communication is the life blood of an organization. The public image of an organization not only depends on the quality of its product and the quality of the service that it provides but also on the communication skills of its management, administration, staff and workers. The individual’s ability to communicate orally or in writing and his / her ability to use different machines like the telephone, fax, computer, type-writer, etc., related to communication affect the public image of the company. Effective communication is of great significance in the emerging global business scenario.
The individual’s ability to speak or write effectively will make a lot of difference to the career of the individual as well as the growth of the organization.