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Duck’s Relationship Filtering Model


Steve duck was born in the year 1946 in Somerset, England. He began his profession as a lecture in social psychology at the Glasgow University. He served as the foundation lecturer in psychology in the University of Lancaster with Daniel and Amy starch professor at the University of Lowa.


Duck’s relationship model states that people consider different cues in sequence as they get to know someone. They are nothing but sets of filters which helps us to choose relationships which we wish to follow. The evidences that are accessible are used by people to evaluate other’s basic thought construct. People pay attention to the physical appearance, verbal or nonverbal communication and personality of the other person in a sequence as they encounter. So the people are filtered out evaluating this sequence and only the ones who pass through these filters will end up in relationships. Through this model we can evaluate people with the cues which are presented during the communication process.

Duck’s Filtering Model

Duck’s filtration relationship model proposes that people evaluate according to different cues to judge another person. Following are different cues through which the evaluation is done.

Sociological/Incidental Cues

It is the limitation of meeting people due to where we live or work. For Instance consider our sociological location, we hardly ever met most of the people and the others are often seen.

Example– Stacy and tom goes to the same gym. They see each other every day. William also goes to the same gym but in different timings. William is a practical and sensible guy and Stacy might have liked him but they never got a chance to meet.

Pre-Interaction cues

When we get information about a person even before an interaction or any communication process, we can decide whether to include or omit people whom we want to have friendship with or any other relationship.

Example–Mark and Susan are in the same school but different classes. They see every day but never got a chance to talk or interact. Mark found her attractive and wanted to talk her. For that he asked his friends about her and they told him that Susan is a good girl and a cool person to spend time with. He also got the information that the girls hanging around with Susan had a bad reputation and this led mark to avoid others and meet Susan.

Interactive cues

When we interact with other people, we can evaluate and reach a conclusion on whether to include or exclude a person from a relationship.

Example– Conner and Anne were dating for more than three months and only could judge each other positively. So they decided to continue dating seriously so that they could evaluate themselves and to reach a conclusion.

Cognitive cues

People are evaluated on the basis of their character and also the extent to which we think will match ours. When others reach this level, we will tend to sustain a relationship with that person.

Example– May always liked to go to museums and art galleries to hang out. But she never told her boyfriend Stan about that and he took her to movies and theme parks for their dates. Once she told him how she adored going to museums and art galleries and to her surprise Stan too was fond of art and history. They shared many common characteristics and likes and this took their relationship to a different level.

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  • Aneka Williams November 3, 2015, 7:58 pm

    More a question than a comment but for the Cognitive Cue. If I have an interest in someone and I don”t relate it to the person but we both go out and so forth, but then the person says they have an interest in me as well, then this enables us to start a relationship, that we both can agree on? That is basically what a cognitive cue is? Or not? My first understanding when I read it was way off but I want to ensure I’m on the right track

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