Advertising, Public relations, Marketing and Consumer Behavior
- Agenda Setting Theory
- AIDA Model
- Albert Bandura’s Social Cognitive Theory – Explained
- Cognitive Dissonance Theory – Real Life Examples
- Contextual Design
- Domestication
- Elaboration Likelihood Model
- How Nudge Theory Influences The Behaviour
- Is Social Comparison Good Or Bad? Explained With Examples
- Lasswell’s model
- Modelling Theory
- Multi-Step Flow Theory of Communication
- Social Marketing Theory
- The Halo Effect on People Around Us – Explained With Examples
Business Communication
- Agency Letter
- Appointment Enquiry Letter
- Are enquiry letters ‘good-news’ letters or not?
- Banking Correspondence
- Bureaucratic Management Theory – Max Weber
- Circular Letters
- Clarity/Clearness for effective business Communication
- Classification of Letters
- Collection Letter
- Complaint Letter
- Completeness for effective business Communication
- Conciseness / Brevity for effective business Communication
- Concreteness for effective business Communication
- Consideration/’You-attitude’ for effective business Communication
- Coordinated Management of Meaning
- Correctness / Accuracy for effective business Communication
- Courtesy for effective business Communication
- Credit Enquiry Letter
- Decision Making Process, Models, Biases And Errors-Explained
- Different kinds of enquiry letters
- Features of Business Communication
- Formal and Informal letters
- Functions of a Business letter
- Good news letters and Bad news letters
- Goodwill Letters (Public Relation Letters)
- Guidelines for Business Communication
- Guidelines for successful oral communication
- Import-Export Correspondence
- Importance of Communication
- Importance of Business Communication
- Importance of Planning in Business communication
- Important features of an enquiry letter
- Insurance Correspondence
- Kinds of Business Letter Based on Content
- Types of Business Communication
- Letter of Enquiry
- Management by objectives (Drucker)
- Management Information Systems (MIS) – Types and Roles
- Need for a Business Letter
- Oral communication in Business situations
- Order Letters
- Organisational Information Theory
- Organizational Control Theory
- Replies to Enquiries
- Reply to Complaints / Adjustments
- Response to an order
- Sales Letters
- Scientific Management | Taylorism
- Social Marketing Theory
- Objectives of Business communication
- The 7 C’s of Effective Communication – Explained with Examples
- Tubb’s Theory- Small Group Communication
- Types Of Grapevine Communication And Its Benefits
- What is an enquiry letter ?
- what is letter writing?
- When is an enquiry letter written or sent?
Communication / General
- Active Listening Skills – Techniques And Tips To Practice It
- Argumentation Theory
- Body Language
- Burke’s Dramatism Theory
- Communication Accommodation Theory
- Communication loop / The process of communication
- Conflict Management – Skills, Styles And Models
- Creativity in Groups
- Definitions of Communication
- Displacement Effect Theory
- Effective Communication
- Effective Listening Skills
- Ethnography of Communication
- Forms of Communication
- Haptic Communication
- How Positive Affirmations Motivate To Reach Goals
- Importance of Communication
- Importance Of Developing Soft Skills
- Importance of Facial Expressions in Communication
- Journalism – Definition, Types and Examples
- Minimalism
- Most Important Social Skills – Explained With Examples
- Non-Verbal Communication
- Patterns of Communication
- Peirce Model
- Proxemics and its Types – Explained with Examples
- Second Language Acquisition Theory
- Self-Disclosure On Social Media
- Social Darwinism
- Social Penetration Theory – Bringing People Closer Together
- The 12 Important Types Of Knowledge – Examples
- The 7 C’s of Effective Communication – Explained with Examples
- The Meaning of Meaning Model
- The Narrative Paradigm
- Transactional Model of Communication
- Types of Communication
- Types of Communication Models – Briefly Explained
- Types of Communication Theories – Briefly Explained
- Types Of Grapevine Communication And Its Benefits
- Types Of Reasoning-Advantages, Disadvantages And Examples
- Types of Research – Briefly Explained With Examples
- Types of Speech in Communication
- Types of Verbal Communication
- Uncertainty Reduction Theory And Its Importance
- Various Types Of Communication Styles – Examples
- Verbal Vs Non-Verbal Communication With Examples
- What Are Soft Skills?
- What Is A Variable – Types And Examples
- what is communication?
- What is metacommunication? Explained with Examples
- Why do we communicate?
Communication Barriers
- Barriers caused by varying perceptions of reality
- Barriers to Communication
- Barriers to Effective Communication
- Barriers to written communication
- Body language as a barrier to effective oral communication
- Causes of Psychological Barriers – Definition and Examples
- Cultural Barriers of Communication
- Language Barriers in Communication
- Medium of Communication – Wrong choice as a barrier
- Mis communication
- Physical/Environmental Barriers
- Psychological/attitudinal barriers
- Semantic Barriers
Communication in Practice
- Active Listening Skills – Techniques And Tips To Practice It
- Decision Making Process, Models, Biases And Errors-Explained
- How Positive Affirmations Motivate To Reach Goals
- How to Overcome Cross Cultural Communication Barriers
- Importance Of Developing Soft Skills
- Improving Problem Solving Skills
- Interpersonal Communication Skills in Workplace
- Manager Communication Skills
- Science Communication Explained With Examples
- Self-Disclosure On Social Media
- The 12 Important Types Of Knowledge – Examples
- Types Of Motivation And Its Components – Examples
- Types Of Reasoning-Advantages, Disadvantages And Examples
- Types of Speech in Communication
- Types Of Thinking-Tips And Tricks To Improve Thinking Skill
- Verbal Vs Non-Verbal Communication With Examples
- What Are Soft Skills?
- Why do we communicate?
Communication Models
- ACT Theory of Communication
- Aristotle’s Communication Model
- BERLO’S SMCR MODEL OF COMMUNICATION
- De Fleur Model of Communication
- Duck’s Relationship Filtering Model
- Elaboration Likelihood Model
- Fisher’s Model – Small Group Communication
- GateKeeping Theory
- Gerbner’s General Model
- Helical Model of Communication
- Knapp’s Relationship Model
- Lasswell’s model
- Mental Model
- Multi-Step Flow Theory of Communication
- OSGOOD- SCHRAMM MODEL OF COMMUNICATION
- Poole’s Model – Small Group Communication
- Propaganda Model
- Riley & Riley Model of Communication
- Science Communication Explained With Examples
- Shannon and Weaver Model of Communication
- SMCR MODEL
- The Johari Window Model
- The Newcomb’s Model
- Transactional Model of Communication
- Types of Communication Models – Briefly Explained
- Westley and MacLean’s Model of Communication
Cultural Communication
- Alphabet Effect Theory
- Communication Accommodation Theory
- Cross Cultural Communication
- Cultivation Theory
- Cultural Identity Theory
- Face-Negotiation Theory
- Hofstede’s Dimensions of Cultural Differences
- Imagined Communities By Benedict Anderson
- Knowledge Gap Theory
- Media Dependency Theory
- MEDIUM THEORY
- Modernisation Theory
- Modernism
- Muted Group Theory
- Postmodernism
- Sociocultural Theory
- The Spiral of Silence Theory
- Understanding The Cultural Hegemony With Examples
- Victorianism
Development Communication
Economics
Group Communication
- Aristotle’s Communication Model
- Collaborative Decision-Making Theory
- CONTAGION THEORY
- Creativity in Groups
- Face-Negotiation Theory
- Fisher’s Model – Small Group Communication
- Groupthink
- Poole’s Model – Small Group Communication
- Riley & Riley Model of Communication
- SOCIAL IDENTITY THEORY
- Social Support
- The Johari Window Model
- Tubb’s Theory- Small Group Communication
- Types Of Mass Communication- Characteristics and Examples
Intercultural Communication
- Cross Cultural Communication
- Cultural Identity Theory
- Identity Management Theory
- Social Support
- Understanding The Cultural Hegemony With Examples
Interpersonal Communication
- AIDA Model
- Anger Management – Techniques, Tips And Therapy
- Argumentation Theory
- Assertive Communication – How To Practice It Daily (Tips)
- Attachment Theory
- Attachment Theory In Child-Parent Relationship
- Attribution Theory
- BERLO’S SMCR MODEL OF COMMUNICATION
- CLASSICAL RHETORICAL THEORY
- Cognitive Dissonance Theory – Real Life Examples
- Communication Privacy Management Theory-Disclosure Of Information
- Concept Of Emotional Intelligence (EI)- High And Low EQ
- Conflict Management – Skills, Styles And Models
- CONTAGION THEORY
- Conversation Theory
- Coordinated Management of Meaning
- De Fleur Model of Communication
- Equity Theory Of Motivation – Employees’ Input Vs Outcome
- Expectancy Violation Theory
- Face-Negotiation Theory
- Haptic Communication
- Heider’s Balance Theory In Relationship With Examples
- I and Thou
- Identity Management Theory
- Interpersonal Communication
- Interpretative and Interaction Theory of Interpersonal Communication
- Is Social Comparison Good Or Bad? Explained With Examples
- Knapp’s Relationship Model
- Language Expectancy Theory
- Most Important Social Skills – Explained With Examples
- OSGOOD- SCHRAMM MODEL OF COMMUNICATION
- Relational Dialectics Theory
- Self-Disclosure On Social Media
- Seven Strategies To Enhance Emotional Intelligence
- Shannon and Weaver Model of Communication
- SMCR MODEL
- Social Exchange Theory in Maintaining Relationships
- SOCIAL IDENTITY THEORY
- Social Intelligence – Listening And Understanding Others
- Social Penetration Theory – Bringing People Closer Together
- Social Support
- SYMBOLIC INTERACTIONISM THEORY
- The Narrative Paradigm
- Transactional Model of Communication
- Uncertainty Reduction Theory And Its Importance
- Westley and MacLean’s Model of Communication
- What is metacommunication? Explained with Examples
Mass Communication
- Agenda Setting Theory
- Aristotle’s Communication Model
- Authoritarian Theory
- Catharsis Theory of Mass Communication
- De Fleur Model of Communication
- Entertainment Education
- Framing
- Functions of Mass Communication
- GateKeeping Theory
- Gerbner’s General Model
- Imagined Communities By Benedict Anderson
- Journalism – Definition, Types and Examples
- Knowledge Gap Theory
- Lasswell’s model
- Libertarian Theory
- Limited Effects Theory
- MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
- Mass Communication- Traditional Vs Modern Mass Media
- Meaning Theory of Media Portrayal
- Media Democracy
- Media Dependency Theory
- Media Malaise Theory
- Media Richness Theory
- MEDIUM THEORY
- Mood Management Theory
- Multi-Step Flow Theory of Communication
- Normative Theory – Four Theories of the Press
- PLAY THEORY
- Priming
- Reception Theory
- Riley & Riley Model of Communication
- Social Responsibility Theory
- Soviet Media Theory
- Technological Determinism
- The Spiral of Silence Theory
- Two Step Flow Theory
- Types of Communication Theories – Briefly Explained
- Types Of Mass Communication- Characteristics and Examples
- Understanding Mass Communication and Journalism
- uses and gratification theory
- Westley and MacLean’s Model of Communication
Organisational Communication
- Bureaucratic Management Theory – Max Weber
- Collaborative Decision-Making Theory
- Communication Privacy Management Theory-Disclosure Of Information
- Contingency Theory
- Creativity in Groups
- Decision Making Process, Models, Biases And Errors-Explained
- Equity Theory Of Motivation – Employees’ Input Vs Outcome
- Great Man Theory
- Groupthink
- Hawthorne Effect
- Importance of Business Communication
- Types of Business Communication
- LEADERSHIP STYLES
- Management by objectives (Drucker)
- Management Information Systems (MIS) – Types and Roles
- McClelland’s Theory Of Needs And Motivation – Applications
- Organisational Information Theory
- Scientific Management | Taylorism
- Servant Leadership
- System Theory
- Theory X and Theory Y
- Theory Z
- Transactional Leadership Theory
- Transformational Leadership Theory
- Two Factor Theory of Motivation
- Types Of Grapevine Communication And Its Benefits
- Types Of Motivation And Its Components – Examples
- Vroom’s Expectancy Theory Of Motivation And Its Components
Political Communication
- Agenda Setting Theory
- Authoritarian Theory
- Democratic Peace Theory
- Libertarian Theory
- Media Malaise Theory
- Normative Theory – Four Theories of the Press
- Propaganda Model
- Social Darwinism
- Social Responsibility Theory
- Soviet Media Theory
- Understanding Social Influence And Social Power
Psychology, Behavioral And Social Science
- ACT Theory of Communication
- Adult Learning Theory
- AIDA Model
- Albert Bandura’s Social Cognitive Theory – Explained
- Alderfer’s ERG Theory Of Motivation – Explained
- Anger Management – Techniques, Tips And Therapy
- Argumentation Theory
- Arousal Theory
- Assertive Communication – How To Practice It Daily (Tips)
- Attachment Theory
- Attachment Theory In Child-Parent Relationship
- Attribution Theory
- B.F. Skinner’s Theory of Operant Conditioning
- Bloom’s Taxonomy | Domains of Learning with Examples
- Catharsis in Psychology – History and Therapy
- Classical Conditioning – The Pavlov’s Dogs Experiment
- CLASSICAL RHETORICAL THEORY
- Cognitive Development Theory
- Cognitive Dissonance Theory – Real Life Examples
- Cognitive Distortions And How CBT Helps To Overcome It ?
- Communication Accommodation Theory
- Concept Of Emotional Intelligence (EI)- High And Low EQ
- Concept of IKIGAI-To Know The Purpose Of Life
- Concept Of Metacognition – John Hurley Flavell
- Conflict Management – Skills, Styles And Models
- Constructivism
- CONTAGION THEORY
- Control Theory
- Conversation Analysis
- Conversation Theory
- Cooley’s Looking-Glass Self – Perception of other’s about us
- Critical Race Theory
- Cultivation Theory
- Defense Mechanisms – Different Forms With Examples
- Displacement Effect Theory
- Dramaturgy
- Drive Theory
- Duck’s Relationship Filtering Model
- Elaboration Likelihood Model
- Erikson’s 8 Stages of Psychosocial Development – Explained
- Expectancy Violation Theory
- Experiential Learning – Kolb’s Learning Styles And Cycle
- Framing
- GateKeeping Theory
- Gender and Media
- Great Man Theory
- Grounded Theory
- Groupthink
- Health Belief Model
- Heider’s Balance Theory In Relationship With Examples
- Hermeneutics
- How Confirmation Bias Affects Decision-Making
- How Nudge Theory Influences The Behaviour
- Inoculation Theory
- Intersectionality
- Is Social Comparison Good Or Bad? Explained With Examples
- Jean Piaget – Stages Of Cognitive Development
- Knapp’s Relationship Model
- Knowledge Gap Theory
- Language Expectancy Theory
- Limited Effects Theory
- MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
- Marxist Theory of Alienation
- Maslow’s Hierarchy of Needs for Motivation
- McClelland’s Theory Of Needs And Motivation – Applications
- Mental Model
- Modelling Theory
- Modernisation Theory
- Modernism
- Mood Management Theory
- Muted Group Theory
- Positive Psychology
- Postmodernism
- Priming
- Priming In Psychology – Types And Examples
- Protection Motivation Theory
- Psychoanalytic Theory Of Communication
- Reception Theory
- Regulatory Focus Theory
- Relational Frame Theory
- Rorschach Experiments
- Self-Determination Theory and Motivation
- Self-Efficacy Theory
- Seven Strategies To Enhance Emotional Intelligence
- Social Exchange Theory in Maintaining Relationships
- Social Facilitation
- Social Intelligence – Listening And Understanding Others
- Sociocultural Theory
- SYMBOLIC INTERACTIONISM THEORY
- The Big Five Factor Model
- The Bystander Effect
- The Dunning-Kruger Effect – Dual Burden Of Incompetence
- The Halo Effect on People Around Us – Explained With Examples
- The Spiral of Silence Theory
- The Standpoint Theory
- Theory of Digital Divide
- Theory Of Mind – False Belief Test
- Theory Of Planned Behavior
- THEORY OF REASONED ACTION
- Trait Theory / Dispositional Theory
- Transtheoretical Model of Behaviour Change with Examples
- Two Step Flow Theory
- Types Of Motivation And Its Components – Examples
- Types Of Thinking-Tips And Tricks To Improve Thinking Skill
- Understanding Social Influence And Social Power
- uses and gratification theory
- Victorianism
- What Is Schema Theory-Types And Characteristics
- Wheel Of Life – A Motivation Guide By Paul J Meyer
Technical Communication
- Computer Mediated Communication
- Diffusion of Innovation Theory
- MEDIUM THEORY
- Minimalism
- SPEECH ACT THEORY
- What Is A Variable – Types And Examples
good stuff. any suggestion on a theory that I can use on The impact of new media on Traditional media.
Try Henry Jenkins on Convergence Culture (where old and new media collide)
goodwork
HI, i would like to ask is Film adaptation theory is a theory ? or any suggestion theory for using on adaptation novel to film research paper
Can kow the appororiat theory to be apllied and use on textual anylsis or or theory of meaning or implicatur?
Can you recommend a theory about advertising and brand recall?
Hi, Love you’re site. I am currently writing a thesis on social media influence and the promotion of artist. Any ideas on a theory i could base it on?
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Hi! Can you suggest a theory where i could anchor may study about perception on customers and cultural awareness of frontline employees?
Can I get help on the Kenya’s big four agenda?
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I am currently writing a thesis on social commentary art and artist. Any ideas on a theory I could base it on or integrate with?
Pls any theories i can use for how culture affects communication?
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any theories I can use on effects of increased retirement age in the labor market
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Any book which describes all these theories. By the way, this website is amazing.
Please I need help with this question.. Discuss communication theories as signs and interpretation… Kindly help me with steps on how to attempt the question
any ideas for theories that help explain dog whistle politics?
Great work guys, but perhaps can i get theories that have to do with social media in conflict reporting. Thanks.
Any suggestion on what theory to use when doing a research about school head interpersonal communication skills and teacher job satisfaction. Response greatly appreciated.
Can you suggest a theory anchored in my study about Teachers Work Ethics and Pupils Academic Performance. That would be a great help. God bless!
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Hi, very helpful information. Can anyone recommend a theory relating to social action social media. Specifically using social media to call to action and why this works? Thank you!
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I am currently writing a thesis on the influence of change in corporate visual identity on customers perception of the brand. Kindly advise on the theories I can use.
Can someone help me or give me a theory about folk dances are being modernized or somehow change in order for it to harmonize in modern time. Thank you
Please, I’m writing on communication theories that is best for effective Agricultural communication. Any idea? Help a sister
Help me this.
State three theories and three approaches used to explain the concept of communication.
Hello
please i’m currently working on indigenous language use in advertising campaigns, please recommend i theories for my work.
thanks to you the information you shared, i am a journalist please send me more thanks again
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Any suggestion on a theory that I can use on “How online friendship boosts small business on Instagram”,
I wonder, why there isn’t SOCIAL EXCHANGE THEORY in Interpersonal communication??
any suggestion theory for health issues emerging from online class to the student
pls badly need help
What is an appropriate communication theory for the Apollo 11 crew? Any ideas?
Can someone help me choose a theory or suggest of any kind for “the emergence of wet markets during the Covid-19 pandemic”
Hi.. I am writing a thesis on industry based English communication. What theory should I use? Thanks.
please add Mass Entertainment Theory
Most posts are asking for their homework to be done for them.
The theories are so many and elaborate. Wish to know which factors were considered for their classifications under the different groups. Good piece of work done there.
I have an assignment to classify the Mass Communication theories under Testing, Modification, Reformation and Revision.
Is there a theory that you can recommend that is about online learning and face-to-face communication?
Please I need a theory that goes with Precision journalism and Ict
Hi everybody! I am writing a thesis for customer retention management and how digitalization changed the marketing communication in B2B. Does anybody have any idea in which model could I based on? Αny model which combine marketing communication and digitalization would be suitable.
please can someone help me with a theory on multimodal communication? thanks
Please can I get something on social network theory
Very good. Any theory I can use on the sources of information on cervical cancer
Any suggestions on a theory to communicate with cancer patients? Preferably one that also takes culture (Latin American) into account?
Can you recommended a theory that suits the influence of online community in buying behavior of its members
it is treasures for me!! thanks a lot!