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Importance of Communication to Organisations or Importance of Business Communication

The importance of communication can never be over-emphasised. Communication is the ‘lifeblood’ of all organisations. It is of vital importance to the well being of a state, a business enterprise, a religion and other social or cultural identities including the family. The success of a business enterprise is directly proportional to the level of communication maintained by it. In the new context of globalization and free trade, organizations have to communicate cutting across national and cultural boundaries. Unless effective skills of communication are used, an organization would run the risk of getting insulated and fossilized. Modern techniques would not be available to them. Within an organization, effective inter-personal relationships are possible only if communication skills are cultivated. Today, Multi-nationals organize communication courses for their employees irrespective of their positions. Effective communication enhances the potential of the employees and acts as a motivating force for greater efficiency and productivity.

Good communication skills place an organization at the correct slot in the society. The image of an organization depends on its ability to communicate with, the society around it. Good communication promotes better understanding between the employer and the employee. In this competitive environment, organizations vie with each other to acquire an employee – friendly image. Thus, communication skills help in establishing, running, producing and marketing of products by commercial establishments. A worker will not be able to turn out a good product and a customer will not buy a product however good it is, until each is convinced to do so through effective communication.

{ 47 comments… add one }
  • Nomatter Jorry October 26, 2011, 2:17 pm

    This is true because without communication there is no business

  • mutsvangwa tatenda v October 27, 2011, 12:07 pm

    very helpful , and its was straight to the point.

  • Calie McLuis October 29, 2011, 2:31 pm

    This website is fairly good. However, the authors should go an extra mile in supporting their thesis statements.

  • marshal November 2, 2011, 8:18 pm

    Thanks for bringing a clear view of communication, but more flesh can be added.

  • raymond simbarashe tengani December 6, 2011, 2:49 am

    i think this site is very essential to both students and business people ,pliz dig more dipper in providing us with knowledge.*wondeful*

  • Ignitius njini February 10, 2012, 8:33 pm

    Thank u guys it was defnately helpful i wil visit net tym

  • stephen March 8, 2012, 1:02 pm

    truly I appreciate dis sites

  • blessing mashoko March 14, 2012, 3:54 pm

    this is good keep it up

  • dangarembizi g March 15, 2012, 7:47 pm

    this is a very useful site. give us more information or study notes on business communication to help and educate more students

  • lasty March 29, 2012, 5:21 pm

    brief but precise

  • saddam hussain April 8, 2012, 3:57 pm

    15 best importance of business communication

  • okoro vivian July 5, 2012, 10:42 am

    I really appreciate this because it was written in a simple language any body can understand.infact,I just finished using it as a reference material in doing my assignment.

  • oka sam July 12, 2012, 2:44 pm

    this is precised and great it has provided all i need for my assignment

  • prosper July 26, 2012, 2:14 pm

    thanks this is good.it has helped me greatly in my reseach work.

  • MALVERN CHINYAI August 13, 2012, 3:58 pm

    sounds good from an academic perspective,thank you very much

  • tafadzwa gwema September 3, 2012, 7:14 pm

    i liked it

  • manelisi tungel September 19, 2012, 8:54 pm

    communication is the key to finding help on essencial matters we can’t run away from that fact communication maintain marriges and build excellent relationships that what is intresting about it.

  • massawe norberth December 16, 2012, 4:04 am

    that is real.

  • melumoyo April 3, 2013, 4:29 pm


  • sandra asare April 18, 2013, 12:07 am

    this is very great and thanks a lot

  • triny August 20, 2013, 4:08 pm

    Helpful n to the point

  • Sara September 1, 2013, 11:13 am

    Really its good to have ths…

  • Satyveer Singh Verma from UTTAM INSTITUTE OF TECHNOLOGY AND MANAGEMENT, AGRA October 14, 2013, 9:48 am

    you should tell this page topicwise.thank you.

  • pina November 24, 2013, 7:06 pm

    This is very interesting,keep it up

  • kelvin muriuki November 26, 2013, 5:41 pm

    theres no scaling higher without communication, let it be known thanx!

  • kuolgabwach December 3, 2013, 9:16 pm

    Things will not be clearly interpreted well, with out communication ,Hence communication is very vital in our life.

  • dibbasey March 4, 2014, 5:52 am

    it is not wide

  • vicky March 7, 2014, 1:17 pm


  • Lily Nkhoma April 12, 2014, 7:34 am

    Really love the explanation. Its effective.

  • Kervin Nyahwai April 23, 2014, 12:28 pm

    very good

  • Barasa josphat June 7, 2014, 10:48 am

    Promotes motivation and individual attitute

  • patience zimbudzana June 7, 2014, 3:30 pm

    i have found it helpful. i will visit again. thank you.

  • doris chitobolo July 20, 2014, 11:40 pm

    communication is vital, it promotes better understanding in business and in an organisation.

  • inter July 22, 2014, 1:49 pm

    good but a it shallow

  • prabhjot brar August 10, 2014, 9:54 am


  • sir chris September 17, 2014, 9:54 pm

    i lov diz site

  • Tobias Billy March 20, 2015, 2:39 pm

    the site is very superb but you need to spell out deeply on the information you provide

  • JAMES KIRIMI NJERU March 29, 2015, 11:47 am

    There are times when as a public relations officer one is forced not to give the media all the information .With the use of specific examples ,briefly discuss two such situations .

  • carol lanek adubango May 8, 2015, 1:14 am

    thank you for your endeavours, it has been really of great help

  • Intranet Software December 16, 2015, 12:36 am

    Thanks for sharing this great article about business communication. I will keep visiting this blog for more informational articles.

  • CALISTO BLESSMORE MARIME April 7, 2016, 7:37 pm

    the piece of information was awesome,greatly precise but should developed more to be adopted by large number of people.

  • Health Sciences May 11, 2016, 2:48 pm

    Thanks a lot for sharing very informative

  • Joseph Muita NJuguna _Kenya May 11, 2016, 2:49 pm

    Nice summary

  • enock October 17, 2016, 6:25 pm

    extreemly nice

  • Empresa Reformas Cocinas October 19, 2016, 11:59 am

    Yes! Finally something about empresa reformas.

  • kativu josef February 18, 2017, 4:10 pm

    excellent……. calling a spade a spade

  • Joseph Kirk July 12, 2021, 6:51 am

    communication is the key

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