Importance of Communication to Organisations or Importance of Business Communication

in Business Communication

The importance of communication can never be over-emphasised. Communication is the ‘lifeblood’ of all organisations. It is of vital importance to the well being of a state, a business enterprise, a religion and other social or cultural identities including the family. The success of a business enterprise is directly proportional to the level of communication maintained by it. In the new context of globalization and free trade, organizations have to communicate cutting across national and cultural boundaries. Unless effective skills of communication are used, an organization would run the risk of getting insulated and fossilized. Modern techniques would not be available to them. Within an organization, effective inter-personal relationships are possible only if communication skills are cultivated. Today, Multi-nationals organize communication courses for their employees irrespective of their positions. Effective communication enhances the potential of the employees and acts as a motivating force for greater efficiency and productivity.

Good communication skills place an organization at the correct slot in the society. The image of an organization depends on its ability to communicate with, the society around it. Good communication promotes better understanding between the employer and the employee. In this competitive environment, organizations vie with each other to acquire an employee – friendly image. Thus, communication skills help in establishing, running, producing and marketing of products by commercial establishments. A worker will not be able to turn out a good product and a customer will not buy a product however good it is, until each is convinced to do so through effective communication.

{ 46 comments… read them below or add one }

Nomatter Jorry October 26, 2011 at 2:17 pm

This is true because without communication there is no business

mutsvangwa tatenda v October 27, 2011 at 12:07 pm

very helpful , and its was straight to the point.

Calie McLuis October 29, 2011 at 2:31 pm

This website is fairly good. However, the authors should go an extra mile in supporting their thesis statements.

marshal November 2, 2011 at 8:18 pm

Thanks for bringing a clear view of communication, but more flesh can be added.

raymond simbarashe tengani December 6, 2011 at 2:49 am

i think this site is very essential to both students and business people ,pliz dig more dipper in providing us with knowledge.*wondeful*

Ignitius njini February 10, 2012 at 8:33 pm

Thank u guys it was defnately helpful i wil visit net tym

stephen March 8, 2012 at 1:02 pm

truly I appreciate dis sites

blessing mashoko March 14, 2012 at 3:54 pm

this is good keep it up

dangarembizi g March 15, 2012 at 7:47 pm

this is a very useful site. give us more information or study notes on business communication to help and educate more students

lasty March 29, 2012 at 5:21 pm

brief but precise

saddam hussain April 8, 2012 at 3:57 pm

15 best importance of business communication

okoro vivian July 5, 2012 at 10:42 am

I really appreciate this because it was written in a simple language any body can understand.infact,I just finished using it as a reference material in doing my assignment.

oka sam July 12, 2012 at 2:44 pm

this is precised and great it has provided all i need for my assignment

prosper July 26, 2012 at 2:14 pm

thanks this is has helped me greatly in my reseach work.

MALVERN CHINYAI August 13, 2012 at 3:58 pm

sounds good from an academic perspective,thank you very much

tafadzwa gwema September 3, 2012 at 7:14 pm

i liked it

manelisi tungel September 19, 2012 at 8:54 pm

communication is the key to finding help on essencial matters we can’t run away from that fact communication maintain marriges and build excellent relationships that what is intresting about it.

massawe norberth December 16, 2012 at 4:04 am

that is real.

melumoyo April 3, 2013 at 4:29 pm


sandra asare April 18, 2013 at 12:07 am

this is very great and thanks a lot

triny August 20, 2013 at 4:08 pm

Helpful n to the point

Sara September 1, 2013 at 11:13 am

Really its good to have ths…

Satyveer Singh Verma from UTTAM INSTITUTE OF TECHNOLOGY AND MANAGEMENT, AGRA October 14, 2013 at 9:48 am

you should tell this page topicwise.thank you.

pina November 24, 2013 at 7:06 pm

This is very interesting,keep it up

kelvin muriuki November 26, 2013 at 5:41 pm

theres no scaling higher without communication, let it be known thanx!

kuolgabwach December 3, 2013 at 9:16 pm

Things will not be clearly interpreted well, with out communication ,Hence communication is very vital in our life.

dibbasey March 4, 2014 at 5:52 am

it is not wide

vicky March 7, 2014 at 1:17 pm


Lily Nkhoma April 12, 2014 at 7:34 am

Really love the explanation. Its effective.

Kervin Nyahwai April 23, 2014 at 12:28 pm

very good

Barasa josphat June 7, 2014 at 10:48 am

Promotes motivation and individual attitute

patience zimbudzana June 7, 2014 at 3:30 pm

i have found it helpful. i will visit again. thank you.

doris chitobolo July 20, 2014 at 11:40 pm

communication is vital, it promotes better understanding in business and in an organisation.

inter July 22, 2014 at 1:49 pm

good but a it shallow

prabhjot brar August 10, 2014 at 9:54 am


sir chris September 17, 2014 at 9:54 pm

i lov diz site

Tobias Billy March 20, 2015 at 2:39 pm

the site is very superb but you need to spell out deeply on the information you provide

JAMES KIRIMI NJERU March 29, 2015 at 11:47 am

There are times when as a public relations officer one is forced not to give the media all the information .With the use of specific examples ,briefly discuss two such situations .

carol lanek adubango May 8, 2015 at 1:14 am

thank you for your endeavours, it has been really of great help

Intranet Software December 16, 2015 at 12:36 am

Thanks for sharing this great article about business communication. I will keep visiting this blog for more informational articles.

CALISTO BLESSMORE MARIME April 7, 2016 at 7:37 pm

the piece of information was awesome,greatly precise but should developed more to be adopted by large number of people.

Health Sciences May 11, 2016 at 2:48 pm

Thanks a lot for sharing very informative

Joseph Muita NJuguna _Kenya May 11, 2016 at 2:49 pm

Nice summary

enock October 17, 2016 at 6:25 pm

extreemly nice

Empresa Reformas Cocinas October 19, 2016 at 11:59 am

Yes! Finally something about empresa reformas.

kativu josef February 18, 2017 at 4:10 pm

excellent……. calling a spade a spade

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