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Agenda setting theory (Maxwell McCombs and Donald L. Shaw)

The influence of media affects the presentation of the reports and issues made in the news that affects the public mind. The news reports make it in a way that when a particular news report is given importance and attention than other news the audience will automatically perceive it as the most important news and information are given to them. The priorities of which news comes first and then the next are set by the media according to how people think and how much influence will it have among the audience.

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The Theory of Mood Management according to Zillmann, is consumption of media messages and information according to the mood of the individuals. The theory as well hypothesizes that the state of mind of an individual uses the influence of media and the available choices to optimize the mood. There are also numbers of theoretical inferences that suggest and support the exposure to the selective media content that affects the result.

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