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Amy is well aware of the benefits of engaging in some form of physical activity. Yet, she wakes up feeling zero motivation to move her body an inch. So she chooses to stick to her daily routine of waking up, glugging down a mug of cold coffee and driving her way to the office. She feels guilty about it every single day and decides things will change tomorrow.

cognitive dissonance

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As things become heated up, a big argument spews between Nicole and Petra. They are throwing cuss words and hurtful statements at each other without realizing the kind of consequences it would later lead to. In that overwhelming moment, both forgot everything about each other and let their impulses completely take over.

So what is the matter exactly?

barriers to effective communication

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Richard Thaler, an economist developed the nudge theory. It is about giving positive reinforcements and indirect suggestions to influence the behaviours and decision-making of individuals. The theory gained popularity through his book, ‘Nudge: Improving Decisions about Health, Wealth and Happiness’ published in 2008.

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Game theory refers to a theoretical framework for creating social situations among different sets of players. It is also known as a science of strategy or a branch of mathematics that includes techniques to evaluate situations in which players make decisions that are related to each other. Since these decisions can be interrelated, the players have to consider each other’s possible decisions or strategies.

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