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We as humans construct our personalities and beliefs based on the multitude of aspects; amongst which the aspect of social influence plays a pivotal role. As we are social beings, we structure and design our perceptions, beliefs, attitudes, and behaviours through the interactions around our social networks. Therefore, it is fitting to make the notion that our environment makes the most of us.

bandura’s bobo doll experiment

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David McClelland, an American psychologist developed the theory of needs in the 1960s. It is also called the Three Needs Theory, acquired needs theory, or Learned needs theory. It is a theory to explain motivation and focuses on 3 specific aspects, namely, achievement, power and affiliation. This theory explains what these needs are and how they can impact our behavior, especially in an industrial setting.

mcclelland's theory of needs and motivation

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Griffin works at a firm, is planning to pursue a PhD and makes time for the gym as well. How does he do these things? This includes a combination of various factors that keep motivating him. He is being motivated through rewards, money and incentives and enjoys continuing his job. His interest and thirst for knowledge drive him in pursuing a PhD. Going to the gym for his health and fitness could be because of his health and beauty concerns.

types of motivation

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Have you ever heard a song or tune from your childhood and felt an instant rush of nostalgia or happiness? That tune and the happiness/nostalgic feeling are interconnected by association, which we call Classical Conditioning.

Classical Conditioning is a psychological phenomenon in which one learns by pairing two or more stimuli to create an association. It is the process of creating a link between a conditioned stimulus and a conditioned response.

ivan pavlov's dogs experiment

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Amy is well aware of the benefits of engaging in some form of physical activity. Yet, she wakes up feeling zero motivation to move her body an inch. So she chooses to stick to her daily routine of waking up, glugging down a mug of cold coffee and driving her way to the office. She feels guilty about it every single day and decides things will change tomorrow.

cognitive dissonance

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As things become heated up, a big argument spews between Nicole and Petra. They are throwing cuss words and hurtful statements at each other without realizing the kind of consequences it would later lead to. In that overwhelming moment, both forgot everything about each other and let their impulses completely take over.

So what is the matter exactly?

barriers to effective communication

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