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OSGOOD- SCHRAMM MODEL OF COMMUNICATION

It is a Circular Model, so that communication is something circular in nature

Encoder – Who does encoding or Sends the message (message originates)

Decoder – Who receives the message

Interpreter – Person trying to understand (analyses, perceive) or interpret

Note: From the message starting to ending, there is an interpretation goes on. Based on this interpretation only the message is received.

This model breaks the sender and receiver model it seems communication in a practical way. It is not a traditional model.

It can happen within our self or two people; each person acts as both sender and receiver and hence use interpretation. It is simultaneously take place e.g. encoding, interpret and decoding.

Semantic noise is a concept introduced here it occurs when sender and receiver apply different meaning to the same message. It happens mostly because of words and phrases for e.g. Technical Language, So certain words and phrases will cause you to deviate from the actual meaning of the communication.

Note: When semantic noise takes place decoding and interpretation becomes difficult and people get deviated from the actual message.

Advantage of Osgood- Schramm model of communication

  1. Dynamic model- Shows how a situation can change
  2. It shows why redundancy is an essential part
  3. There is no separate sender and receiver, sender and receiver is the same person
  4. Assume communication to be circular in nature
  5. Feedback – central feature.

Disadvantage of Osgood- Schramm model of communication

This model does not talk about semantic noise and it assume the moment of encoding and decoding.

{ 170 comments… add one }
  • Thom kweka November 7, 2016, 4:03 pm

    Wide up ma knowledge

  • kamran hamdard November 21, 2016, 10:57 am

    nice and good

  • Imanueli mwakisu December 22, 2016, 3:09 pm

    very good

  • Imanueli mwakisu December 22, 2016, 3:23 pm

    nice

  • darkangel18 January 23, 2017, 5:49 pm

    nice and good

  • Ryan 'Blonde Bombshell' England February 16, 2017, 8:19 pm

    Yes yes… this should get me another distinction !

  • Randeepa Fernando March 28, 2017, 9:50 pm

    Very Useful

  • Randeepa Fernando March 28, 2017, 10:40 pm

    nice

  • Jean Phillipe Rangag Esquidaro June 16, 2017, 3:54 pm

    good and nice

  • tharu fernando June 21, 2017, 8:13 am

    It is very helpful note for the students who are studying communication & media studies subject..So, thank you very much!

  • Eggleanor July 18, 2017, 4:28 pm

    Good and nice and wiggly and bebe.

  • Itz vee August 2, 2017, 3:18 pm

    Thanks

  • kigen September 1, 2017, 11:29 am

    It appears to be shallow, but I appreciate.

  • Shruti September 19, 2017, 10:09 am

    Quiet…informational

  • Victor Mumo November 11, 2017, 4:26 pm

    very…nice…and…good

  • innowisetz.com February 18, 2018, 7:50 pm

    Nice, I discovered that this model valued feedback similarly or equally to the message from the sender

  • Salaudeen II Bandanaa March 7, 2018, 4:06 am

    Nice, comprehensible

  • odett lajabu May 16, 2018, 1:22 pm

    so great how the sender and receiver interacts

  • mark June 22, 2018, 11:09 am

    Can you expand the idea a little more?????…………….
    I was a little shorted about your ideas……………..

  • MANAN GUPTA August 30, 2018, 11:41 pm

    Please could you describe an example although meaning is clear but example will be more helpful for me

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