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Communication Terminology

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A scheduling technique where two programmes that are relatively new or have lower ratings are telecast with a highly popular programme between them. This is done in order to increase the audience for the relatively less popular programmes.

Totalitarian Theory
A theory that insisted on the need for the media to be completely controlled by the ruling party in order to suppress the expression of deviant pluralistic ideas and beliefs. The media was to be used exclusively to pass on the dictates of the party in power. Example: The total control of the media by the Nazis in Germany.

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{ 4 comments… add one }
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  • Maggie March 7, 2019, 4:24 am

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