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Communication Terminology

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There are 5 names in this directory beginning with the letter F.
Feature Article
The main article or news content that appears in the front page of the newspaper, feature article is also called as cover story.

The number or the quality of the response the receiver gets from the message or a query sent.

Field Observation
It is a qualitative research method where people are observed in their natural settings and information on their interactions and different types of behaviors displayed are noted down or recorded for further analysis.

The act of using a television remote to change between channels during a programme or between programmes.

Focus Group
A group that consists of six to twelve people, who share similar characteristics, is brought together in a facilitated discussion in order to gather information or opinions about a well-defined topic of interest.

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{ 4 comments… add one }
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