Undoubtedly, mass communication shapes our world in diverse ways for which we often take it for granted. Have you ever thought about it? Every time you scroll through social media, tune into a podcast or catch a news update on your phone, you participate in the vast landscape of mass communication.
What is Mass Communication?
Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media. The primary goal is to inform, educate, entertain, or persuade the audience.
This includes traditional formats such as television, radio, and print, as well as newer digital mediums like social media and podcasts.
Benedict Anderson’s theory of imagined communities has been a cornerstone in understanding the development and persistence of nationalism.