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“When people appear to be something other than good and decent, it is only because they are reacting to stress, pain, or the deprivation of basic human needs such as security, love, and self-esteem.” Abraham Maslow

Maslow’s Hierarchy of Needs was developed into a simplified three-factor model by an American psychologist, Clayton Paul Alderfer. This model then went on to be known as the ERG model. It is a model that focuses on motivation.

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