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OSGOOD- SCHRAMM MODEL OF COMMUNICATION

It is a Circular Model, so that communication is something circular in nature

Encoder – Who does encoding or Sends the message (message originates)

Decoder – Who receives the message

Interpreter – Person trying to understand (analyses, perceive) or interpret

Note: From the message starting to ending, there is an interpretation goes on. Based on this interpretation only the message is received.

This model breaks the sender and receiver model it seems communication in a practical way. It is not a traditional model.

It can happen within our self or two people; each person acts as both sender and receiver and hence use interpretation. It is simultaneously take place e.g. encoding, interpret and decoding.

Semantic noise is a concept introduced here it occurs when sender and receiver apply different meaning to the same message. It happens mostly because of words and phrases for e.g. Technical Language, So certain words and phrases will cause you to deviate from the actual meaning of the communication.

Note: When semantic noise takes place decoding and interpretation becomes difficult and people get deviated from the actual message.

Advantage of Osgood- Schramm model of communication

  1. Dynamic model- Shows how a situation can change
  2. It shows why redundancy is an essential part
  3. There is no separate sender and receiver, sender and receiver is the same person
  4. Assume communication to be circular in nature
  5. Feedback – central feature.

Disadvantage of Osgood- Schramm model of communication

This model does not talk about semantic noise and it assume the moment of encoding and decoding.

{ 168 comments… add one }
  • Mohammed Manu November 5, 2013, 9:21 pm

    This type of model is self explanatory, as such it’s needable in Teaching -Learning session

  • evans November 27, 2013, 11:37 am

    thx so much Osgood

  • MOSES November 28, 2013, 5:14 pm

    Pliz give the application

  • Mary Iddy December 8, 2013, 5:15 pm

    the article is so supporting in studies

  • simbwa muhammedi December 9, 2013, 10:45 pm

    wow! do you know that these were gineous people because they discovered this even before i chudi man was born ?

  • winnfred December 18, 2013, 9:58 pm

    its very educative

  • sophy January 26, 2014, 2:48 pm

    it is amazing

  • K,onyango james March 6, 2014, 7:12 pm

    i appreciate,you saved me

  • McKINNON TAFADZWA CHINOWE April 12, 2014, 2:08 am

    This is wonderful, this model equalise both the sender and reciever to play the same role, however, the fedback may be delayed.

  • momal April 17, 2014, 12:57 pm

    good

  • yusuf babangida umar April 21, 2014, 4:34 am

    very educative ….but I think this model needs an introduction …..just

  • eliza (mku ) April 22, 2014, 6:47 pm

    wow, great people

  • ige adejoke May 13, 2014, 3:18 am

    It just added to my knowledge. Tanks

  • Tessah May 22, 2014, 6:56 am

    Useful information for background knowledge, Thanks!

  • Annkulet June 24, 2014, 12:42 am

    Very Educative! It gives me more ideas. Thanks.

  • Whenilyn June 30, 2014, 5:30 pm

    its good but i suggest emphasize more the details

  • Miko July 20, 2014, 11:09 am

    THIS HELPED ME A LOT THANK YOU!

  • gidyon thompson July 30, 2014, 4:39 pm

    in this model it is clear dat at d point where d point A plays the role of an encoder point B plays d role of a decoder. and wen B encodes in a feedback system A decodes though interpretation of transmitted message is important

  • WAMALWA DAVIS September 25, 2014, 11:58 pm

    is these facts or mere opinions??????

  • otieno rodgers September 29, 2014, 1:51 pm

    what are the applications of the model in day to day life

  • abduly mnyamani November 1, 2014, 11:09 am

    wel contribution

  • pearson November 17, 2014, 7:07 pm

    better

  • Erick bifa December 5, 2014, 12:49 am

    nice and very convincing

  • Bukarasa December 8, 2014, 10:43 am

    The article is much interesting

  • Moaz Saqib December 8, 2014, 8:23 pm

    very helpful….

  • vicent Augustino January 23, 2015, 8:48 pm

    good model.

  • Alfred Kusa February 7, 2015, 3:01 pm

    Nice work osgoods

  • Alfred Kusa February 7, 2015, 3:03 pm

    thags for enriching our mind….good work

  • vic mbalu February 24, 2015, 12:55 pm

    its good buh the meanings of encoder and decoder diifers from shannon and weaver meaning ,,

  • Desmond Kitchnoge March 24, 2015, 10:57 am

    helped fairly in my project… thanks!

  • ashish chaudhary March 24, 2015, 10:31 pm

    very helpfull for all srtudents

  • Hamson Twinomujuni April 8, 2015, 2:29 pm

    Keep it up

  • AUBREY CHIDZIWISANO April 12, 2015, 5:10 pm

    It’s great discovery in the field of communication processes

  • Peter Shabani April 18, 2015, 4:16 pm

    Thank you very much.Additionally, the model does not say anything about the medium through which message passes from the encoder to decoder.

  • hannah April 21, 2015, 4:36 pm

    its not complex

  • Twinkle April 22, 2015, 4:30 am

    9ice one. pls can u juz brk d chart down in words

  • kAd April 30, 2015, 1:18 pm

    In this sir wilbur sehramm and charles Osgood had not cleared the fact..ma mean in fact the communication done according to situation and the communication by decoder are done only by his mood or way to feedback andbhe said in 3 situations tht decoder have to encode n encorder hav to decode..

  • felix May 15, 2015, 3:14 pm

    applications of this model in classroom

  • edwin November 8, 2015, 3:16 pm

    Thats fantabulous

  • M saddam January 10, 2016, 3:27 pm

    Great I understand .its very helpful

  • M saddam January 10, 2016, 3:27 pm

    It’s very good .thanks for help .

  • Rehemael Robert February 14, 2016, 3:26 am

    So educative,thank u

  • Rehemael Robert February 14, 2016, 3:27 am

    Thank youu

  • t1 May 11, 2016, 12:22 am

    its applicability and relevance as compared to linear communication process is not well clarified
    thoz r gd relevant points though

  • media sampath August 25, 2016, 6:37 pm

    well model of communication..two step model ..communication nois very importent to sucsussfull communication…but it is missing..it is disadvantage about model

  • Alfred Matthew August 30, 2016, 7:36 pm

    The model is good but it needs some modifications such as indicators of direction

  • mununuzi eclas September 1, 2016, 7:16 pm

    so fantastic thanx for that work

  • shamiso October 16, 2016, 5:35 pm

    The explanation was quite understandable

  • Emmanuel Thindwa October 17, 2016, 4:31 pm

    how would one use Schramm’s model of communication in the production of a teaching chart in a respective subject…..plz help now

  • Thom kweka November 7, 2016, 4:01 pm

    Good idea,Osgood

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