In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an American scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of communication”.
This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication. Later it’s widely applied in the field of Communication.
The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode and decode.
Sender : The originator of message or the information source selects desire message
Encoder : The transmitter which converts the message into signals
Note: The sender’s messages converted into signals like waves or Binary data which is compactable to transmit the messages through cables or satellites. For example: In telephone the voice is converted into wave signals and it transmits through cables
Decoder : The reception place of the signal which converts signals into message. A reverse process of encode
Note : The receiver converts those binary data or waves into message which is comfortable and understandable for receiver. Otherwise receiver can’t receive the exact message and it will affect the effective communication between sender and receiver
Receiver : The destination of the message from sender
Note : Based on the decoded message the receiver gives their feed back to sender. If the message distracted by noise it will affect the communication flow between sender and receiver
Noise: The messages are transferred from encoder to decoder through channel. During this process the messages may distracted or affected by physical noise like horn sounds, thunder and crowd noise or encoded signals may distract in the channel during the transmission process which affect the communication flow or the receiver may not receive the correct message
Note : The model is clearly deals with external noises only which affect the messages or signals from external sources. For example: If there is any problems occur in network which directly affect the mobile phone communication or distract the messages
Practical Example of Shannon-Weaver model of communication :
Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “what do you want Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Due to transmission error or noise, Assistant can’t able to understand Thomson’s messages.
*The noise which affect the communication flow between them.
Criticism of Shannon-Weaver model of communication :
1. One of the simplest model and its general applied in various communication theories
2. The model which attracts both academics of Human communication and Information theorist to leads their further research in communication
3. It’s more effective in person-to-person communication than group or mass audience
4. The model based on “Sender and Receiver”. Here sender plays the primary role and receiver plays the secondary role (receive the information or passive)
5. Communication is not a one way process. If it’s behaved like that, it will lose its strength. For example: Audience or receiver who listening a radio, reading the books or watching television is a one way communication because absence of feedback
6. Understanding Noise will helps to solve the various problems in communication
excellent for those who discover that “Shannon-weaver”
can you mention the applicability of this model(Shannon and Weaver) in an organisational set up
Good post. I learn something new and challenging on blogs I stumbleupon everyday.
It will always be interesting to read content from other writers and practice a little
something from their websites.
i would realy love to learn more about this communication model.. Its amazing
I normal visit your site.
I would be thankful if you would send me the definition of communication given by Edward Sapir
can you mention the applicability of this communication model in an organisation
awesome…I have learn something in this site…
that’s awesome, learning something everyday
I have liked this model…
It’s intresting method of communication since it’s very simple to learn and understand.Congrants to the writtrs, ‘Shannon and Weaver,’ for the good work.
i would really like to know how is these theory applied in our kenyan context and what phenomena does it explain
Really it’s so good and easy to understand for a student.
I like this article because of its simple wording…very nice..
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Please explain how email is used in communication process in organization (employ Shannon’s model to illustrate)
For latest developments in Communication Studies, please read Albert Mehrabian’s research.
it looks so detailed
plz give some disadvantages of this model
that is so awesome and helping ,,,,
pretty good and helpful
I want to know elements of communication proposed by shannon
Lovely post, but how can I get the full content of the Shannon and weaver textbook.
I download it on PDF but it was not completed
simple to understand
The most important part was “6. Understanding Noise will helps to solve the various problems in communication”
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Please explain how Shannon Weaver Model is used via Email.
Thank you very much .The information is so simple to understand.
May you describe and draw a relationship between this model and its application in effective communication practices, please?
could you please explain to me the application of shannon and weaver model by using an example of business communication?
Could you please explain to me the application of Shannon and Weaver model by using an example of business communication?
Is the Shannon and Weaver model is by using technology like cellphone, computer and etc..?? How you could reply sir thank you..
the best explaination ever
I have learnt something new
Please can you show directly what I ask to enable me do the assignment ?
very helpful and awesome. credit to the writers.
We would like to request permission to use the chart in an upcoming textbook. Please contact me.
how do i use that to demonstrate the communication process
Show the application of Shannon and weaver model of communication in an online context
Please show the application of the model in an online learning context
Very good,,,, very easy,,,,thank you sir
Application of Shannon and weaver model of communication in radio stations i.e kiss 100