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OSGOOD- SCHRAMM MODEL OF COMMUNICATION

It is a Circular Model, so that communication is something circular in nature

Encoder – Who does encoding or Sends the message (message originates)

Decoder – Who receives the message

Interpreter – Person trying to understand (analyses, perceive) or interpret

Note: From the message starting to ending, there is an interpretation goes on. Based on this interpretation only the message is received.

This model breaks the sender and receiver model it seems communication in a practical way. It is not a traditional model.

It can happen within our self or two people; each person acts as both sender and receiver and hence use interpretation. It is simultaneously take place e.g. encoding, interpret and decoding.

Semantic noise is a concept introduced here it occurs when sender and receiver apply different meaning to the same message. It happens mostly because of words and phrases for e.g. Technical Language, So certain words and phrases will cause you to deviate from the actual meaning of the communication.

Note: When semantic noise takes place decoding and interpretation becomes difficult and people get deviated from the actual message.

Advantage of Osgood- Schramm model of communication

  1. Dynamic model- Shows how a situation can change
  2. It shows why redundancy is an essential part
  3. There is no separate sender and receiver, sender and receiver is the same person
  4. Assume communication to be circular in nature
  5. Feedback – central feature.

Disadvantage of Osgood- Schramm model of communication

This model does not talk about semantic noise and it assume the moment of encoding and decoding.

{ 200 comments… add one }
  • Mine March 11, 2012, 12:21 pm

    What is the conclusion of osgood communication model?

  • Alex March 13, 2012, 4:15 pm

    i ‘ve realy got all that i needed ie acccording to wat my teacher asked mi to reseaach abt osgd & schramm.
    -thnks-

  • Martin Njiru March 15, 2012, 11:48 am

    Excellent

  • mirembe March 17, 2012, 4:32 pm

    thanks so much but according to the advantages i see Osgood talks of the semantic noise and in the disadvantages it shows that it doesn’t talk about it, isn’t that confusing and the points under merits and demerits are not well explained can u please elaborate, otherwise its great.

  • Babi Kimera Godfrey March 19, 2012, 11:00 am

    Indeed, this model of communication is too practical.

  • Tanaka March 20, 2012, 2:30 pm

    l rilly loved this model in that it shows how a situation can change. thank u

  • photius March 21, 2012, 6:50 pm

    thax for the modle but am confused somewhere becouse you talked about semantic noise in the model and under disadvantages you state that the model excludes semantic noise

  • Bbuye Badru March 24, 2012, 2:47 pm

    Indeed Osgood model of communication starts from the beginning and is endless,since it is dynamic in nature.

  • KIM TORRES March 27, 2012, 6:55 pm

    Infact the sogood modle of communication is very dynamic.But where is it’s destiny

  • KIM TORRES March 27, 2012, 7:12 pm

    Infact,this type of modle is wonderfull.Thanx to osgood and schramm

  • Irene Billions April 1, 2012, 2:21 pm

    Thanx,the work is so good and i have got what i wanted.

  • NYASHA April 4, 2012, 10:32 pm

    THE MODEL IS VERY INTERESTING

  • Daus April 6, 2012, 12:44 pm

    in your opinion, which the best communication model for all situations?

  • hisle mcbright April 15, 2012, 2:45 pm

    it is really good but does not show the importants of feedback in the communication process and is not really highlighting the key reasons why oral communication is important,,,,, but anyway still good.

  • beelee kuvarega April 23, 2012, 3:22 pm

    i really enjoyed this ,its more practical and more scholarly kep up the standard

  • lee mahamba April 30, 2012, 7:09 pm

    thanx i appreciate the good work of osgood and schramm

  • esther May 31, 2012, 5:03 pm

    how about the idea of the medium of the communication model

  • Adano Sharamo June 8, 2012, 8:13 pm

    superb!! u can leave it at dat

  • Stella eze August 8, 2012, 8:06 pm

    Thanx to schramms model

  • Mark Ahumuza August 24, 2012, 11:34 pm

    enough said

  • Godwin October 7, 2012, 12:12 pm

    Am cul at the moment. I av got the essentials of the model. Thanx.

  • Vinesh October 11, 2012, 4:17 pm

    Quite intrestng piece of infoh, bt…”Sum more Examples vl b highly Appriciated”

  • kennedy November 8, 2012, 12:15 pm

    I have realy liked this model of communication because it seems to be the best.thank you

  • Aron Khaoya Barasa Wafula December 3, 2012, 7:56 pm

    Nice work people|

  • Daljit grewal December 3, 2012, 8:33 pm

    Very good

  • Rwubuzizi Blue December 5, 2012, 4:39 pm

    very helpful, i appreciate

  • marwa December 9, 2012, 9:02 pm

    critically the model does not sense because effective communication does not depend only into feedback . but also what about channel . so to me am not sartisfield whis these model. ok for your briefy explanation

  • ZUBE December 11, 2012, 8:52 pm

    Thanx for the model but in which context snder to become reciever? Also schramm did not show where feedback start and used message to both . Also model is interesting since it involves human as an active in communication rather than passive one.

  • abodunrin. titilayo December 24, 2012, 1:23 am

    Superb!

  • neynicely January 3, 2013, 5:19 pm

    hellowwwwwwwwwww! Thanx inaf i woz bn xo mbweladiiii about thc model thanx kiongoz

  • M.G AUTHER January 24, 2013, 2:08 pm

    You have just talked about semati noise…. I havent got you yet about the topic.

  • dharmendra chakrawarti January 25, 2013, 7:20 pm

    this model is good model but some problem in model that noise is not abelevil in model

  • kassindi erick daniel February 5, 2013, 1:23 am

    Kassindi Erick.
    The model is so constructive and practical. therefore it is bettre to put it into implementation

  • kenneth oduki February 6, 2013, 7:19 pm

    enough said……

  • CORNEL February 13, 2013, 2:31 pm

    This so good thanks Schramm

  • boyd mashingaidze March 13, 2013, 1:19 pm

    good

  • james April 1, 2013, 7:52 pm

    Amazing….n

  • SIBONELO MCHUNU May 4, 2013, 8:22 pm

    It good but I don’t think it enough. What about the channel?

  • gachebe gema May 23, 2013, 1:07 pm

    thanks 4 you notes, wat of the explanation separating the two ie. osgoo and schramm. i will totally appreciate your feedback. thanks in advance

  • KUDA MUKUCHURA May 25, 2013, 1:08 am

    Wonderful job Osgood and Schramm

  • Eva May 26, 2013, 1:45 am

    That alot this is great. i am happy to find this.Thanks

  • MONICAH .N. MUTUNGA June 4, 2013, 8:48 pm

    The explanation is a perfect one but on sematic noise its a bit confusing

  • kashi isaac September 20, 2013, 1:19 pm

    thx so much 4 the model but u ignore the channel and noise

  • abednego September 23, 2013, 2:40 pm

    Thanks for the model but you can add the application of the schramm model of communication

  • jackline atuhaire September 23, 2013, 5:41 pm

    that was helpful. thanx

  • gilly September 24, 2013, 11:46 pm

    I havent got the concept at all

  • BABA LAURAH October 3, 2013, 5:32 pm

    a like your explanation coz are well understood by majority

  • Alexander October 18, 2013, 1:14 pm

    Too touching but haven’t seen the sender and the receiver

  • nisha October 27, 2013, 7:24 am

    this is a good model but if u give some examples for explaning it in classroom situation it be excellent.

  • Siphambeni Mhlanga November 3, 2013, 6:55 pm

    This model is so demanding in the real higher and tertiary education and is vitally of importance

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