List of Theories

Advertising, Public relations, Marketing and Consumer Behavior

• Agenda Setting Theory
• AIDA Model
• Albert Bandura’s Social Cognitive Theory – Explained
• Cognitive Dissonance Theory – Real Life Examples
• Contextual Design
• Domestication
• Elaboration Likelihood Model
• How Nudge Theory Influences The Behaviour
• Is Social Comparison Good Or Bad? Explained With Examples
• Lasswell’s model
• Modelling Theory
• Social Marketing Theory
• The Halo Effect on People Around Us – Explained With Examples

Business Communication

• Agency Letter
• Appointment Enquiry Letter
• Are enquiry letters ‘good-news’ letters or not?
• Banking Correspondence
• Circular Letters
• Clarity/Clearness for effective business Communication
• Classification of Letters
• Collection Letter
• Complaint Letter
• Completeness for effective business Communication
• Conciseness / Brevity for effective business Communication
• Concreteness for effective business Communication
• Consideration/’You-attitude’ for effective business Communication
• Coordinated Management of Meaning
• Correctness / Accuracy for effective business Communication
• Courtesy for effective business Communication
• Credit Enquiry Letter
• Decision Making Process, Models, Biases And Errors-Explained
• Different kinds of enquiry letters
• Features of Business Communication
• Formal and Informal letters
• Functions of a Business letter
• Good news letters and Bad news letters
• Goodwill Letters (Public Relation Letters)
• Guidelines for Business Communication
• Guidelines for successful oral communication
• Import-Export Correspondence
• Importance of Communication
• Importance of Communication to Organisations or Importance of Business Communication
• Importance of Planning in Business communication
• Important features of an enquiry letter
• Insurance Correspondence
• Kinds of Business Letter Based on Content
• Kinds (Types) of Communication employed by Business Organisations
• Letter of Enquiry
• Management by objectives (Drucker)
• Need for a Business Letter
• Oral communication in Business situations
• Order Letters
• Organisational Information Theory
• Organizational Control Theory
• Replies to Enquiries
• Reply to Complaints / Adjustments
• Response to an order
• Sales Letters
• Scientific Management | Taylorism
• Social Marketing Theory
• Objectives of Business communication
• The 7 C’s of Effective Communication – Explained with Examples
• Tubb’s Theory- Small Group Communication
• Types Of Grapevine Communication And Its Benefits
• What is an enquiry letter ?
• what is letter writing?
• When is an enquiry letter written or sent?

Communication / General

• Active Listening Skills – Techniques And Tips To Practice It
• Argumentation Theory
• Body Language
• Communication Accommodation Theory
• Communication loop / The process of communication
• Conflict Management – Skills, Styles And Models
• Creativity in Groups
• Definitions of Communication
• Displacement Effect Theory
• Effective Communication
• Effective Listening Skills
• Ethnography of Communication
• Forms of Communication
• Haptic Communication
• How Positive Affirmations Motivate To Reach Goals
• Importance of Communication
• Importance of Facial Expressions in Communication
• Minimalism
• Most Important Social Skills – Explained With Examples
• Non-Verbal Communication
• Patterns of Communication
• Peirce Model
• Proxemics and its Types – Explained with Examples
• Second Language Acquisition Theory
• Self-Disclosure On Social Media
• Social Darwinism
• Social Penetration Theory – Bringing People Closer Together
• The 12 Important Types Of Knowledge – Examples
• The 7 C’s of Effective Communication – Explained with Examples
• The Meaning of Meaning Model
• The Narrative Paradigm
• Types of Communication
• Types Of Grapevine Communication And Its Benefits
• Types Of Reasoning-Advantages, Disadvantages And Examples
• Types of Verbal Communication
• Uncertainty Reduction Theory And Its Importance
• Various Types Of Communication Styles – Examples
• Verbal Vs Non-Verbal Communication With Examples
• what is communication?
• Why do we communicate?

Communication Barriers

• Barriers caused by varying perceptions of reality
• Barriers to Communication
• Barriers to Effective Communication
• Barriers to written communication
• Body language as a barrier to effective oral communication
• Causes of Psychological Barriers – Definition and Examples
• Cultural Barriers of Communication
• Language Barriers in Communication
• Medium of Communication – Wrong choice as a barrier
• Mis communication
• Physical/Environmental Barriers
• Psychological/attitudinal barriers
• Semantic Barriers

Communication in Practice

• Active Listening Skills – Techniques And Tips To Practice It
• Decision Making Process, Models, Biases And Errors-Explained
• How Positive Affirmations Motivate To Reach Goals
• How to Overcome Cross Cultural Communication Barriers
• Improving Problem Solving Skills
• Interpersonal Communication Skills in Workplace
• Manager Communication Skills
• Self-Disclosure On Social Media
• The 12 Important Types Of Knowledge – Examples
• Types Of Motivation And Its Components – Examples
• Types Of Reasoning-Advantages, Disadvantages And Examples
• Types Of Thinking-Tips And Tricks To Improve Thinking Skill
• Verbal Vs Non-Verbal Communication With Examples
• Why do we communicate?

Communication Models

• ACT Theory of Communication
• Aristotle’s Communication Model
• BERLO’S SMCR MODEL OF COMMUNICATION
• De Fleur Model of Communication
• Duck’s Relationship Filtering Model
• Elaboration Likelihood Model
• Fisher’s Model – Small Group Communication
• GateKeeping Theory
• Gerbner’s General Model
• Helical Model of Communication
• Knapp’s Relationship Model
• Lasswell’s model
• Mental Model
• OSGOOD- SCHRAMM MODEL OF COMMUNICATION
• Poole’s Model – Small Group Communication
• Propaganda Model
• Riley & Riley Model of Communication
• Shannon and Weaver Model of Communication
• SMCR MODEL
• The Johari Window Model
• The Newcomb’s Model
• Westley and MacLean’s Model of Communication

Cultural Communication

• Alphabet Effect Theory
• Communication Accommodation Theory
• Cross Cultural Communication
• Cultivation Theory
• Cultural Identity Theory
• Face-Negotiation Theory
• Knowledge Gap Theory
• Media Dependency Theory
• MEDIUM THEORY
• Modernisation Theory
• Modernism
• Muted Group Theory
• Postmodernism
• Sociocultural Theory
• The Spiral of Silence Theory
• Victorianism

Development Communication

• Diffusion of Innovation Theory

Economics

• Concept Of The Game Theory – John Von Neumann
• Malthusian Theory of Population | Thomas Malthus

Group Communication

• Aristotle’s Communication Model
• CONTAGION THEORY
• Creativity in Groups
• Face-Negotiation Theory
• Fisher’s Model – Small Group Communication
• Groupthink
• Poole’s Model – Small Group Communication
• Riley & Riley Model of Communication
• SOCIAL IDENTITY THEORY
• Social Support
• The Johari Window Model
• Tubb’s Theory- Small Group Communication

Intercultural Communication

• Cross Cultural Communication
• Cultural Identity Theory
• Identity Management Theory
• Social Support

Interpersonal Communication

• AIDA Model
• Anger Management – Techniques, Tips And Therapy
• Argumentation Theory
• Assertive Communication – How To Practice It Daily (Tips)
• Attachment Theory
• Attachment Theory In Child-Parent Relationship
• Attribution Theory
• BERLO’S SMCR MODEL OF COMMUNICATION
• CLASSICAL RHETORICAL THEORY
• Cognitive Dissonance Theory – Real Life Examples
• Communication Privacy Management Theory-Disclosure Of Information
• Concept Of Emotional Intelligence (EI)- High And Low EQ
• Conflict Management – Skills, Styles And Models
• CONTAGION THEORY
• Conversation Theory
• Coordinated Management of Meaning
• De Fleur Model of Communication
• Equity Theory Of Motivation – Employees’ Input Vs Outcome
• Expectancy Violation Theory
• Face-Negotiation Theory
• Haptic Communication
• Heider’s Balance Theory In Relationship With Examples
• I and Thou
• Identity Management Theory
• Interpersonal Communication
• Interpretative and Interaction Theory of Interpersonal Communication
• Is Social Comparison Good Or Bad? Explained With Examples
• Knapp’s Relationship Model
• Language Expectancy Theory
• Most Important Social Skills – Explained With Examples
• OSGOOD- SCHRAMM MODEL OF COMMUNICATION
• Relational Dialectics Theory
• Self-Disclosure On Social Media
• Seven Strategies To Enhance Emotional Intelligence
• Shannon and Weaver Model of Communication
• SMCR MODEL
• Social Exchange Theory in Maintaining Relationships
• SOCIAL IDENTITY THEORY
• Social Intelligence – Listening And Understanding Others
• Social Penetration Theory – Bringing People Closer Together
• Social Support
• SYMBOLIC INTERACTIONISM THEORY
• The Narrative Paradigm
• Uncertainty Reduction Theory And Its Importance
• Westley and MacLean’s Model of Communication

Mass Communication

• Agenda Setting Theory
• Aristotle’s Communication Model
• Authoritarian Theory
• Catharsis Theory of Mass Communication
• De Fleur Model of Communication
• Entertainment Education
• Framing
• Functions of Mass Communication
• GateKeeping Theory
• Gerbner’s General Model
• Knowledge Gap Theory
• Lasswell’s model
• Libertarian Theory
• Limited Effects Theory
• MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
• Meaning Theory of Media Portrayal
• Media Democracy
• Media Dependency Theory
• Media Malaise Theory
• Media Richness Theory
• MEDIUM THEORY
• Mood Management Theory
• Normative Theory – Four Theories of the Press
• PLAY THEORY
• Priming
• Reception Theory
• Riley & Riley Model of Communication
• Social Responsibility Theory
• Soviet Media Theory
• Technological Determinism
• The Spiral of Silence Theory
• Two Step Flow Theory
• uses and gratification theory
• Westley and MacLean’s Model of Communication

Organisational Communication

• Communication Privacy Management Theory-Disclosure Of Information
• Contingency Theory
• Creativity in Groups
• Decision Making Process, Models, Biases And Errors-Explained
• Equity Theory Of Motivation – Employees’ Input Vs Outcome
• Great Man Theory
• Groupthink
• Hawthorne Effect
• LEADERSHIP STYLES
• Management by objectives (Drucker)
• McClelland’s Theory Of Needs And Motivation – Applications
• Organisational Information Theory
• Scientific Management | Taylorism
• Servant Leadership
• System Theory
• Theory X and Theory Y
• Theory Z
• Transactional Leadership Theory
• Transformational Leadership Theory
• Two Factor Theory of Motivation
• Types Of Grapevine Communication And Its Benefits
• Types Of Motivation And Its Components – Examples
• Vroom’s Expectancy Theory Of Motivation And Its Components

Political Communication

• Agenda Setting Theory
• Authoritarian Theory
• Democratic Peace Theory
• Libertarian Theory
• Media Malaise Theory
• Normative Theory – Four Theories of the Press
• Propaganda Model
• Social Darwinism
• Social Responsibility Theory
• Soviet Media Theory
• Understanding Social Influence And Social Power

Psychology, Behavioral And Social Science

• ACT Theory of Communication
• Adult Learning Theory
• AIDA Model
• Albert Bandura’s Social Cognitive Theory – Explained
• Alderfer’s ERG Theory Of Motivation – Explained
• Anger Management – Techniques, Tips And Therapy
• Argumentation Theory
• Arousal Theory
• Assertive Communication – How To Practice It Daily (Tips)
• Attachment Theory
• Attachment Theory In Child-Parent Relationship
• Attribution Theory
• B.F. Skinner’s Theory of Operant Conditioning
• Catharsis in Psychology – History and Therapy
• Classical Conditioning – The Pavlov’s Dogs Experiment
• CLASSICAL RHETORICAL THEORY
• Cognitive Development Theory
• Cognitive Dissonance Theory – Real Life Examples
• Cognitive Distortions And How CBT Helps To Overcome It ?
• Communication Accommodation Theory
• Concept Of Emotional Intelligence (EI)- High And Low EQ
• Concept Of Metacognition – John Hurley Flavell
• Conflict Management – Skills, Styles And Models
• Constructivism
• CONTAGION THEORY
• Control Theory
• Conversation Analysis
• Conversation Theory
• Cooley’s Looking-Glass Self – Perception of other’s about us
• Critical Race Theory
• Cultivation Theory
• Defense Mechanisms – Different Forms With Examples
• Displacement Effect Theory
• Dramaturgy
• Drive Theory
• Duck’s Relationship Filtering Model
• Elaboration Likelihood Model
• Erikson’s 8 Stages of Psychosocial Development – Explained
• Expectancy Violation Theory
• Experiential Learning – Kolb’s Learning Styles And Cycle
• Framing
• GateKeeping Theory
• Gender and Media
• Great Man Theory
• Grounded Theory
• Groupthink
• Health Belief Model
• Heider’s Balance Theory In Relationship With Examples
• Hermeneutics
• How Confirmation Bias Affects Decision-Making
• How Nudge Theory Influences The Behaviour
• Inoculation Theory
• Intersectionality
• Is Social Comparison Good Or Bad? Explained With Examples
• Jean Piaget – Stages Of Cognitive Development
• Knapp’s Relationship Model
• Knowledge Gap Theory
• Language Expectancy Theory
• Limited Effects Theory
• MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
• Marxist Theory of Alienation
• Maslow’s Hierarchy of Needs for Motivation
• McClelland’s Theory Of Needs And Motivation – Applications
• Mental Model
• Modelling Theory
• Modernisation Theory
• Modernism
• Mood Management Theory
• Muted Group Theory
• Positive Psychology
• Postmodernism
• Priming
• Priming In Psychology – Types And Examples
• Protection Motivation Theory
• Psychoanalytic Theory Of Communication
• Reception Theory
• Regulatory Focus Theory
• Relational Frame Theory
• Rorschach Experiments
• Self-Determination Theory and Motivation
• Self-Efficacy Theory
• Seven Strategies To Enhance Emotional Intelligence
• Social Exchange Theory in Maintaining Relationships
• Social Facilitation
• Social Intelligence – Listening And Understanding Others
• Sociocultural Theory
• SYMBOLIC INTERACTIONISM THEORY
• The Big Five Factor Model
• The Bystander Effect
• The Dunning-Kruger Effect – Dual Burden Of Incompetence
• The Halo Effect on People Around Us – Explained With Examples
• The Spiral of Silence Theory
• The Standpoint Theory
• Theory of Digital Divide
• Theory Of Mind – False Belief Test
• Theory Of Planned Behavior
• THEORY OF REASONED ACTION
• Trait Theory / Dispositional Theory
• Transtheoretical Model of Behaviour Change with Examples
• Two Step Flow Theory
• Types Of Motivation And Its Components – Examples
• Types Of Thinking-Tips And Tricks To Improve Thinking Skill
• Understanding Social Influence And Social Power
• uses and gratification theory
• Victorianism
• What Is Schema Theory-Types And Characteristics
• Wheel Of Life – A Motivation Guide By Paul J Meyer

Technical Communication

• Computer Mediated Communication
• Diffusion of Innovation Theory
• MEDIUM THEORY
• Minimalism
• SPEECH ACT THEORY

Visual Communication

• Alphabet Effect Theory
• Computer Mediated Communication
• Entertainment Education
• Framing
• Media Malaise Theory
• Minimalism
• Peirce Model
• Rorschach Experiments
• The Meaning of Meaning Model