Advertising, Public relations, Marketing and Consumer Behavior
- ACT Theory of Communication
- Agenda Setting Theory
- AIDA Model
- Attribution Theory
- Cognitive Dissonance Theory
- Contextual Design
- Domestication
- Lasswell’s model
- Social Marketing Theory
Business Communication
- Agency Letter
- Appointment Enquiry Letter
- Are enquiry letters ‘good-news’ letters or not?
- Banking Correspondence
- Circular Letters
- Clarity/Clearness for effective business Communication
- Classification of Letters
- Collection Letter
- Complaint Letter
- Completeness for effective business Communication
- Conciseness / Brevity for effective business Communication
- Concreteness for effective business Communication
- Consideration/’You-attitude’ for effective business Communication
- Coordinated Management of Meaning
- Correctness / Accuracy for effective business Communication
- Courtesy for effective business Communication
- Credit Enquiry Letter
- Different kinds of enquiry letters
- Features of Business Communication
- Formal and Informal letters
- Functions of a Business letter
- Good news letters and Bad news letters
- Goodwill Letters (Public Relation Letters)
- Guidelines for Business Communication
- Guidelines for successful oral communication
- Import-Export Correspondence
- Importance of Communication to Organisations or Importance of Business Communication
- Importance of Planning in Business communication
- Important features of an enquiry letter
- Insurance Correspondence
- Kinds of Business Letter Based on Content
- Kinds (Types) of Communication employed by Business Organisations
- Letter of Enquiry
- Management by objectives (Drucker)
- Need for a Business Letter
- Oral communication in Business situations
- Order Letters
- Organizational Control Theory
- Replies to Enquiries
- Reply to Complaints / Adjustments
- Response to an order
- Sales Letters
- Social Marketing Theory
- Objectives of Business communication
- The 7Cs for effective business Communication
- What is an enquiry letter ?
- what is letter writing?
- When is an enquiry letter written or sent?
Communication / General
- Body Language
- Communication loop / The process of communication
- Creativity in Groups
- Definitions of Communication
- Effective Communication
- Ethnography of Communication
- Forms of Communication
- Haptic Communication
- Importance of Communication to Individuals
- Non-Verbal Communication
- Patterns of Communication
- Second Language Acquisition Theory
- Social Darwinism
- Types of Communication
- what is communication?
- Why do we communicate?
Communication Barriers
- Barriers caused by varying perceptions of reality
- Barriers to Communication
- Barriers to effective communication
- Barriers to written communication
- Body language as a barrier to effective oral communication
- Cultural Barriers of Communication
- Importance of Communication
- Medium of Communication – Wrong choice as a barrier
- Mis communication
- Physical/Environmental Barriers
- Psychological/attitudinal barriers
- Semantic Barriers
Communication in Practice
- How to Overcome Cross Cultural Communication Barriers
- Improving Problem Solving Skills
- Interpersonal Communication Skills in Workplace
- Manager Communication Skills
Communication Models
- Aristotle’s Communication Model
- BERLO’S SMCR MODEL OF COMMUNICATION
- De Fleur Model of Communication
- Duck’s Relationship Filtering Model
- Elaboration Likelihood Model
- Fisher’s Model – Small Group Communication
- GateKeeping Theory
- Gerbner’s General Model
- Helical Model of Communication
- Knapp’s Relationship Model
- Lasswell’s model
- Mental Model
- OSGOOD- SCHRAMM MODEL OF COMMUNICATION
- Poole’s Model – Small Group Communication
- Propaganda Model
- Riley & Riley Model of Communication
- Shannon and Weaver Model of Communication
- SMCR MODEL
- The Johari Window Model
- The Newcomb’s Model
- Westley and MacLean’s Model of Communication
Cultural Communication
- ACT Theory of Communication
- Communication Accommodation Theory
- Cross Cultural Communication
- Cultivation Theory
- Cultural Identity Theory
- Face-Negotiation Theory
- Knowledge Gap Theory
- Media Dependency Theory
- MEDIUM THEORY
- Modernisation Theory
- Modernism
- Muted Group Theory
- Postmodernism
- Sociocultural Theory
- The Spiral of Silence Theory
- Victorianism
Development Communication
Group Communication
- Aristotle’s Communication Model
- CONTAGION THEORY
- Creativity in Groups
- Fisher’s Model – Small Group Communication
- Groupthink
- Muted Group Theory
- Poole’s Model – Small Group Communication
- Riley & Riley Model of Communication
- SOCIAL IDENTITY THEORY
- The Johari Window Model
- Tubb’s Theory- Small Group Communication
Intercultural Communication
Interpersonal Communication
- AIDA Model
- Argumentation Theory
- Attachment Theory
- Attribution Theory
- BERLO’S SMCR MODEL OF COMMUNICATION
- CLASSICAL RHETORICAL THEORY
- Cognitive Dissonance Theory
- CONTAGION THEORY
- Conversation Theory
- Coordinated Management of Meaning
- De Fleur Model of Communication
- Face-Negotiation Theory
- Haptic Communication
- I and Thou
- Identity Management Theory
- Interpersonal Communication
- Interpretative and Interaction Theory of Interpersonal Communication
- Knapp’s Relationship Model
- Language Expectancy Theory
- OSGOOD- SCHRAMM MODEL OF COMMUNICATION
- Relational Dialectics Theory
- Shannon and Weaver Model of Communication
- SMCR MODEL
- SOCIAL IDENTITY THEORY
- Westley and MacLean’s Model of Communication
Mass Communication
- Agenda Setting Theory
- Aristotle’s Communication Model
- Authoritarian Theory
- Catharsis Theory of Mass Communication
- De Fleur Model of Communication
- Entertainment Education
- Functions of Mass Communication
- GateKeeping Theory
- Gerbner’s General Model
- Knowledge Gap Theory
- Lasswell’s model
- Libertarian Theory
- Limited Effects Theory
- MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
- Meaning Theory of Media Portrayal
- Media Democracy
- Media Dependency Theory
- Media Malaise Theory
- Media Richness Theory
- MEDIUM THEORY
- Mood Management Theory
- Normative Theory – Four Theories of the Press
- PLAY THEORY
- Reception Theory
- Riley & Riley Model of Communication
- Social Responsibility Theory
- Soviet Media Theory
- Technological Determinism
- The Spiral of Silence Theory
- Two Step Flow Theory
- uses and gratification theory
- Westley and MacLean’s Model of Communication
Organisational Communication
- ACT Theory of Communication
- Contingency Theory
- Creativity in Groups
- Great Man Theory
- Groupthink
- Hawthorne Effect
- LEADERSHIP STYLES
- Management by objectives (Drucker)
- Organisational Information Theory
- System Theory
- Theory X and Theory Y
- Theory Z
- Transactional Leadership Theory
- Transformational Leadership Theory
Political Communication
- Agenda Setting Theory
- Authoritarian Theory
- Democratic Peace Theory
- Libertarian Theory
- Media Malaise Theory
- Normative Theory – Four Theories of the Press
- Propaganda Model
- Social Darwinism
- Social Responsibility Theory
- Soviet Media Theory
Psychology, Behavioral And Social Science
- ACT Theory of Communication
- Adult Learning Theory
- AIDA Model
- Alphabet Effect Theory
- Argumentation Theory
- Arousal Theory
- Attachment Theory
- Attribution Theory
- CLASSICAL RHETORICAL THEORY
- Cognitive Development Theory
- Cognitive Dissonance Theory
- Communication Accommodation Theory
- Computer Mediated Communication
- Constructivism
- CONTAGION THEORY
- Control Theory
- Conversation Analysis
- Conversation Theory
- Critical Race Theory
- Cultivation Theory
- Displacement Effect Theory
- Dramaturgy
- Drive Theory
- Duck’s Relationship Filtering Model
- Elaboration Likelihood Model
- Expectancy Violation Theory
- Fisher’s Model – Small Group Communication
- Framing
- GateKeeping Theory
- Gender and Media
- Great Man Theory
- Grounded Theory
- Groupthink
- Health Belief Model
- Hermeneutics
- Inoculation Theory
- Intersectionality
- Knapp’s Relationship Model
- Knowledge Gap Theory
- Language Expectancy Theory
- Limited Effects Theory
- MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
- Marxist Theory of Alienation
- Maslow’s Hierarchy of Needs
- Mental Model
- Modelling Theory
- Modernisation Theory
- Modernism
- Mood Management Theory
- Muted Group Theory
- Organisational Information Theory
- Peirce Model
- Positive Psychology
- Postmodernism
- Priming
- Protection Motivation Theory
- Psychoanalytic Theory Of Communication
- Reception Theory
- Regulatory Focus Theory
- Relational Frame Theory
- Rorschach Experiments
- Self-Efficacy Theory
- Social Facilitation
- Social Support
- Sociocultural Theory
- SYMBOLIC INTERACTIONISM THEORY
- The Big Five Factor Model
- The Bystander Effect
- The Meaning of Meaning Model
- The Narrative Paradigm
- The Spiral of Silence Theory
- The Standpoint Theory
- Theory of Digital Divide
- THEORY OF REASONED ACTION
- Trait Theory / Dispositional Theory
- Two Step Flow Theory
- uses and gratification theory
- Victorianism
Thank you for the auspicious writeup. It in fact was a
amusement account it. Look advanced to far added agreeable from you!
However, how can we communicate?
great work , good for academic exercise
Extremely useful for research and other academic purposes. I found this work very useful in that regard
Great list. But only one development communication theory. What about other modernization, participatory approaches etc
Thank you for uploading these informative matters, could you please also add some matter related to international communication. Thank You
what about organisational culture theory?
Could you please shcare some knowledge regarding International Communication and Basics of Research and Theories that may be about what exactly Theory is what are its elements.
Regards
Great use ful website
usefull for mass media students
Its a great website with knowledge compilation of Communication Theories and Model. The expression of delineates the every single theory is impressive. It could be better to add-on separate tab with History of Communication and currently active Organisations for instance, Press Agencies to Media Research Centres ,all around the World.
I’M Tglad the rich stuff
There are a bunch of good ones if you wish to add
1. Saussure semiotic theory
2. Social Semiotics (Hodge and Kress)
3. Multimodality (Kress)
4. Visual Grammar (Kress and van Leeuwen)
5. Systemic Functional Linguistics (Halliday)
theories generally
Very Informative
Communication is the central aspects of every existence.
Epistemologically over power all metaphysics.
Communication bring about existence.
How do men and women differ in their use of paralanguage?
This is brilliant work, what i was looking for exactly the same stuff…..
Thanks a lot
what about the New Public Management Theory
please share with me some intercultural theories
It is a useful writup for academics. 🙂 Appreciated!
Congratulations for a very informative website! I would like to request for your permission to use some texts about communication theories in the module which I will be using in my Grade 11 class, on the condition that paraphrasing will be applied. Please be assured that your URL “communicationtheory.org” will be included in the acknowledgment page.
Thank you and I hope to hear from you soon.
All the best.
Helen
Can anyone suggest a theory on the importance of familial relationships?
Quite comprehensive, but I wonder what theory will capture a reluctance to communicate one’s feeling and opinion on issues in spite of an overwhelming need to do so. Could that still fall under “spiral of silence”?
what are the theories under the critical perspective?
Great work.Much conglaturations
This has been so helpful. I am grateful for this valuable information. #thumpsup
Has anyone heard about genre theory please? I need help with it.
where is salient gap theory located?
Thank you so much for sharing your extensive knowledge. Keep me posted if you add any more theories.
Great job. Any theory on uncertainty?
superb information. I am very happy by this info. Thank you.
Thanks so much I have learn about the ways communication used. I don’t know communication are so broad and I never heard about theory of communication before. Now I took on the study skills I being asked to research on the subject. Thanks for your help.
Great list! Quite exhaustive! However, I have to mention the fact that some categories are missing. Categories like intrapersonal communication, public communication, global communication, etc. Nevertheless, I find this site very resourceful…
Am deeply grateful for this …u saved me a lot of work ….thanks …
please can anyone suggest a theory that can back up infotainment??? please I need it urgently
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I am satisfied that you simply shared this helpful info with us.
Please keep us informed like this. Thank you for
sharing.
This is comprehensive list of knowledge in several fields. I found this captivating! Comprehensive indeed!
Thank you very much , helped me a lot 🙂
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This is amazing information. Thank you for availing it to us.
Hello!!!
This article is very helpful but I really need help. I am currently proposing a research problem “why communication graduates end up working in non-communication related jobs” and I am having trouble find the corresponding theory to it. Can you please please help me? Thank you!
This is a great site, a great effort! But I am still looking for Conflict Management specific Communication Theory
Thumb up for this good work. very informative. keep up the good work and update it please
I am looking for communication: definition, thrust relevance, and application.
High-quality information for those researching on theories to support their academic research. Kindly upload list of theories specifically for Marketing communications. Thank you
THANK YOU A LOT FOR YOUR GREAT CONTFRIBUTION.I need some more materials especially, in relation to public relation and corporate communiction theories of communication.
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this is a great web, i want you to guide me to find theory i can use for teaching of Language with ict tools and availability and use of ict tools
I really appreciate the compilation of the theories, but please can you help me with perception theory
it’s for my project. Thanks
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I savour, lead to I found exactly what I used to be taking
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Bye