Harold Dwight Lasswell (February 13, 1902 — December 18, 1978)
Harold Dwight Lasswell, the American political scientist states that a convenient way to describe an act of communication is to answer the following questions
- Who
- Says What
- In Which Channel
- To Whom
- With what effect?
This model is about process of communication and its function to society, According to Lasswell there are three functions for communication:
- Surveillance of the environment
- Correlation of components of society
- Cultural transmission between generation
Lasswell model suggests the message flow in a multicultural society with multiple audiences. The flow of message is through various channels. And also this communication model is similar to Aristotle’s communication model.
In this model, the communication component who refers the research area called “Control Analysis”,
Says what is refers to “Content Analysis”,
In which channel is refers to “Media Analysis”,
To Whom is refers to “Audience Analysis”
With What Effect is refers to “Effect Analysis”
Example:
CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday.
Who – TEPC Operator
What – Radioactive material flowing into sea
Channel – CNN NEWS (Television medium)
Whom – Public
Effect – Alert the people of japan from the radiation.
Advantage of lasswell model:
- It is Easy and Simple
- It suits for almost all types of communication
- The concept of effect
Disadvantage of lasswell model:
- Feedback not mentioned
- Noise not mentioned
- Linear Model
u rock Mr lass
Great explanation.
this model is clear and feedback is unnecessary
thanx a lot it helps n i like it pliz keep it up
i can not complain at all because the truth about this model have been revealed in a better manner
This model is very simple and will be understand to every one. All students helps easy, to remember.Thank you.
wah its very simple evn i don c need for feed back coz its like an informative kind.thank u
Though dis model is one of d best bt in communication, feedback is needed
i realy love it as at is very self explanatory and understandable thanks so much
i think the theory’s content clearly define communication process &this does not require feedback since the process is easy to understand without feedback
its a brilliant model of communication.However,it left out vital components like feedback,and also did not mention the effects of noise yet noise its inevitable in communication models.
super,i cant complain,it is clear and straight to the point, exam staff. gratitude is credited to the editors. thank you. give me the shannon -weaver model
what is the shannon and weaver model of mass communication?
the mode actually is good and nice but in any communication to be effective feedback is necessary so make it more clear with that
dis mode is very easy to understand,and it is clear and most students like t bt t does not take into account,other vital elements of communication namely-feedback and noise,,
very nice, it’s short but clear. luv it
no doubt this model is simple but noise and feedback are very important for good communication
It influence efficient in communication but what i doubt is noise,the transmitting of sound,verbal,oral communication it seems to be the most understandable and clear even to those who know nothing to read,
in narrative speaking the model is clear and it can be important to every one . we must modify it for the feature uses thinks.
Sometimes it is difficult to answer a question so when fail to answer or interprate the question given in this model you will be fail to understand the whole model. but to extent the model is applicable and helpful in various settings and fields.
the mode is understandable depending to language used. thax grand
i real like this introduction…….i will keep in touch here….
it is easily understandable.. i like it very much.it helps me a lot for my exam..
It is knowledgeable n great help in exams. Easy in language n short. Diagram shown is simple and understandable. thanks for this theory.
it is genius..
This model is good and i like its style.I can comment just using the “five c”
it is good and simple to understand for each and every person!
good at all and hope more and more tutorials
this model is easy to understand
wooooow brilliant i was having diffficulties in recalling the concepy when i read some sources but wen i came to this i graspd every word…thanks heyy
Thank u for making the concept crystal clear
that is clarity
awesome,not time consuming just what i need for my assignment.
the model is somehow simple though communication is not complete without feedback,that is not communication
thanks a lot i can now understand various models and clearly state the strengths and weaknesses .thanks again
This information is so shot, but it with detail information. So nice
i like it
thank u
but u did not show its application in the modern business iprove this area pliz…..
AMAZING!!!!!!!!!!!!
Wow!!!!!!!!!!!!!!!!!!
It is s good model, I might use in a my research proposal and the research itself. But still I will be searching other models so as to get one that can be more useful. my research is based on Using the second language – English as a Medium of instruction.
the concept is relevant becouse it explains clearly the course of communication. although it has not elaborated more on noise. any way i applaude him for that
This modal is very beater
This model is also help in my study.
It lucks noise and Feedback so it encomplete bt thanx it so simple and clear
thanks it help us to get various knowledge about communication
That was ultimate for me; either we may say that it is useful for all not a particular person…………………….. By this prototype we could elucidate all process of communication…..
Zazakallah!!!!!!!!!!!!!!!!!!!!!!!
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this is a successful process and clear.
my concept clear from this model.i like this process.