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Harold Dwight Lasswell (February 13, 1902 — December 18, 1978)

harolddwightlasswell

Harold Dwight Lasswell, the American political scientist states that a convenient way to describe an act of communication is to answer the following questions

  • Who
  • Says What
  • In Which Channel
  • To Whom
  • With what effect?
Lasswell Model of Communication

This model is about process of communication and its function to society, According to Lasswell there are three functions for communication:

  1. Surveillance of the environment
  2. Correlation of components of society
  3. Cultural transmission between generation

Lasswell model suggests the message flow in a multicultural society with multiple audiences. The flow of message is through various channels. And also this communication model is similar to Aristotle’s communication model.

In this model, the communication component who refers the research area called “Control Analysis”,

Says what is refers to “Content Analysis”,

In which channel is refers to “Media Analysis”,

To Whom is refers to “Audience Analysis”

With What Effect is refers to “Effect Analysis”

Example:

CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday.

Who – TEPC Operator

What – Radioactive material flowing into sea

Channel – CNN NEWS (Television medium)

Whom – Public

Effect – Alert the people of japan from the radiation.

Advantage of lasswell model:

  • It is Easy and Simple
  • It suits for almost all types of communication
  • The concept of effect

Disadvantage of lasswell model:

  • Feedback not mentioned
  • Noise not mentioned
  • Linear Model
{ 178 comments… add one }
  • BYRON CHIPANDAMBIRA September 1, 2012, 11:55 pm

    u rock Mr lass

  • Juan September 14, 2012, 9:42 pm

    Great explanation.

  • kudakwashe divine September 15, 2012, 1:53 pm

    this model is clear and feedback is unnecessary

  • franklin simbarshe jeki September 15, 2012, 5:46 pm

    thanx a lot it helps n i like it pliz keep it up

  • ayisam September 24, 2012, 2:21 am

    i can not complain at all because the truth about this model have been revealed in a better manner

  • sushama D. khode September 26, 2012, 12:53 am

    This model is very simple and will be understand to every one. All students helps easy, to remember.Thank you.

  • joe mwas October 12, 2012, 2:10 am

    wah its very simple evn i don c need for feed back coz its like an informative kind.thank u

  • Esther Akinpelu October 23, 2012, 3:55 am

    Though dis model is one of d best bt in communication, feedback is needed

  • ESTHER October 27, 2012, 1:39 pm

    i realy love it as at is very self explanatory and understandable thanks so much

  • jasper manavira November 2, 2012, 1:43 am

    i think the theory’s content clearly define communication process &this does not require feedback since the process is easy to understand without feedback

  • tatenda kutsaz November 2, 2012, 3:08 am

    its a brilliant model of communication.However,it left out vital components like feedback,and also did not mention the effects of noise yet noise its inevitable in communication models.

  • Arthur Martins November 2, 2012, 7:43 pm

    super,i cant complain,it is clear and straight to the point, exam staff. gratitude is credited to the editors. thank you. give me the shannon -weaver model

  • nandhagopal November 7, 2012, 4:23 pm

    what is the shannon and weaver model of mass communication?

  • veronica November 12, 2012, 1:30 am

    the mode actually is good and nice but in any communication to be effective feedback is necessary so make it more clear with that

  • joe mzety November 19, 2012, 12:45 am

    dis mode is very easy to understand,and it is clear and most students like t bt t does not take into account,other vital elements of communication namely-feedback and noise,,

  • Reinfrida Louis November 25, 2012, 10:19 am

    very nice, it’s short but clear. luv it

  • vast ocean December 6, 2012, 8:46 pm

    no doubt this model is simple but noise and feedback are very important for good communication

  • Emmanuel K Masaga December 9, 2012, 6:13 pm

    It influence efficient in communication but what i doubt is noise,the transmitting of sound,verbal,oral communication it seems to be the most understandable and clear even to those who know nothing to read,

  • marwa December 9, 2012, 8:32 pm

    in narrative speaking the model is clear and it can be important to every one . we must modify it for the feature uses thinks.

  • zuberi December 14, 2012, 2:12 pm

    Sometimes it is difficult to answer a question so when fail to answer or interprate the question given in this model you will be fail to understand the whole model. but to extent the model is applicable and helpful in various settings and fields.

  • george mayala December 14, 2012, 2:29 pm

    the mode is understandable depending to language used. thax grand

  • maige muhada December 18, 2012, 2:27 am

    i real like this introduction…….i will keep in touch here….

  • shilki December 22, 2012, 9:37 pm

    it is easily understandable.. i like it very much.it helps me a lot for my exam..

  • franey frank January 4, 2013, 12:50 pm

    It is knowledgeable n great help in exams. Easy in language n short. Diagram shown is simple and understandable. thanks for this theory.

  • caro nafula January 13, 2013, 6:15 pm

    it is genius..

  • victoria February 6, 2013, 4:08 pm

    This model is good and i like its style.I can comment just using the “five c”

  • moses nsuha February 25, 2013, 3:31 pm

    it is good and simple to understand for each and every person!

  • anuradhi senanayake March 3, 2013, 8:49 pm

    good at all and hope more and more tutorials

  • taonga mashinyira March 13, 2013, 9:40 pm

    this model is easy to understand

  • takunda March 14, 2013, 1:21 am

    wooooow brilliant i was having diffficulties in recalling the concepy when i read some sources but wen i came to this i graspd every word…thanks heyy

  • raji March 14, 2013, 2:54 pm

    Thank u for making the concept crystal clear

  • edgar simbe March 18, 2013, 1:19 am

    that is clarity

  • jerome benedict March 26, 2013, 5:48 pm

    awesome,not time consuming just what i need for my assignment.

  • sandra grace March 30, 2013, 7:01 pm

    the model is somehow simple though communication is not complete without feedback,that is not communication

  • hilda ofunguo April 8, 2013, 2:21 am

    thanks a lot i can now understand various models and clearly state the strengths and weaknesses .thanks again

  • mahantesh June 1, 2013, 4:51 pm

    This information is so shot, but it with detail information. So nice
    i like it

  • mahantesh June 1, 2013, 4:52 pm

    thank u

  • papa June 3, 2013, 8:26 pm

    but u did not show its application in the modern business iprove this area pliz…..

  • Ronaliza June 27, 2013, 3:01 pm

    AMAZING!!!!!!!!!!!!

  • Alissa Reyes June 27, 2013, 3:05 pm

    Wow!!!!!!!!!!!!!!!!!!

  • fred August 9, 2013, 5:47 pm

    It is s good model, I might use in a my research proposal and the research itself. But still I will be searching other models so as to get one that can be more useful. my research is based on Using the second language – English as a Medium of instruction.

  • okot September 4, 2013, 8:17 pm

    the concept is relevant becouse it explains clearly the course of communication. although it has not elaborated more on noise. any way i applaude him for that

  • Rameezakhtar September 23, 2013, 8:38 pm

    This modal is very beater

  • Rajan October 2, 2013, 10:29 pm

    This model is also help in my study.

  • FARHAT October 3, 2013, 2:43 pm

    It lucks noise and Feedback so it encomplete bt thanx it so simple and clear

  • GIRABI MAGERO October 16, 2013, 10:37 am

    thanks it help us to get various knowledge about communication

  • Mohd.Malik October 17, 2013, 7:15 am

    That was ultimate for me; either we may say that it is useful for all not a particular person…………………….. By this prototype we could elucidate all process of communication…..

    Zazakallah!!!!!!!!!!!!!!!!!!!!!!!

  • Marcia October 20, 2013, 7:51 pm

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  • bilal October 27, 2013, 11:45 pm

    this is a successful process and clear.

  • aniqa October 27, 2013, 11:49 pm

    my concept clear from this model.i like this process.

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